Re: [projectvrm] Internet of clothing

[John Philpin < >]

On Jul 21, 2016, at 4:38 PM, John Philpin < " class=""> > wrote:

"Sometimes I read stuff like this and am reminded of an episode of "Big Bang Theory" in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool."

+1million John - you inspired a post - thank you 

http://beyondbridges.net/2016/07/marketing-doesnt-get/

On Jul 21, 2016, at 3:28 AM, John Wunderlich < " class=""> > wrote:

Sometimes I read stuff like this and am reminded of an episode of "Big Bang Theory" in which Sheldon, the archetypal nerd with no social skills, determines that he can make friends by following a flow chart. Marketing is not a one-to-one tool, it is a brand management and presentation tool.

Companies would do better, it seems to me, by 1) hiring customer facing staff based on their people skills (with training and promotion based on customer reviews and feedback); and 2) ensuring that the Voice of the Customer (as we used to call it at a company I worked for) is front and center of any new programs or systems development.

John Wunderlich,

Sent frum a mobile device,
Pleez 4give speling erurz

"...a world of near-total surveillance and endless record-keeping is likely to be one with less liberty, less experimentation, and certainly far less joy..." A. Michael Froomkin

_____________________________
From: Iain Henderson < " x-apple-data-detectors="true" x-apple-data-detectors-type="link" x-apple-data-detectors-result="0" class=""> >
Sent: Thursday, July 21, 2016 3:01 AM
Subject: Re: [projectvrm] Internet of clothing
To: Doc Searls < " x-apple-data-detectors="true" x-apple-data-detectors-type="link" x-apple-data-detectors-result="1" class=""> >
Cc: ProjectVRM list < " x-apple-data-detectors="true" x-apple-data-detectors-type="link" x-apple-data-detectors-result="2" class=""> >


yes, I think this sentence sums it up…..

Vargas said that the goal is to make marketing smarter, by turning it into a one-to-one tool. Having more information readily available will improve customer acquisition, said Vargas, and reaching customers with relevant information will improve brand loyalty.

Anyone believe that will actually happen?

Iain

On 20 Jul 2016, at 18:23, Doc Searls < " class=""> > wrote:

<http://digiday.com/brands/threads-benefits-wtf-internet-clothing/>

<http://www.glossy.co/connected-fashion/internet-of-clothing-comes-closer-to-reality-in-latest-video>.

Might have a pico angle, or a VRM one. Or both. Not sure. So far looks too top-down, at least to me.

But maybe hackable in a p2p way.

Thoughts?

Doc

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