Re: [projectvrm] Internet of clothing

[Iain Henderson < >]

yes, I think this sentence sums it up…..

Vargas said that the goal is to make marketing smarter, by turning it into a one-to-one tool. Having more information readily available will improve customer acquisition, said Vargas, and reaching customers with relevant information will improve brand loyalty.

Anyone believe that will actually happen?

Iain

On 20 Jul 2016, at 18:23, Doc Searls < " class=""> > wrote:

<http://digiday.com/brands/threads-benefits-wtf-internet-clothing/>

<http://www.glossy.co/connected-fashion/internet-of-clothing-comes-closer-to-reality-in-latest-video>.

Might have a pico angle, or a VRM one. Or both. Not sure. So far looks too top-down, at least to me.

But maybe hackable in a p2p way.

Thoughts?

Doc