- From: Don Marti <
>
- To: Jim Bursch <
>
- Cc:
- Subject: Re: [projectvrm] If ads are inevitable (Mozilla)
- Date: Tue, 15 Sep 2015 20:41:42 -0700
Spam fails to act in the interest of the user.
Sustainable forms of advertising (the magazine ad,
the TV spot, the bus stop poster) do consider the
user's interest, usually by funding some ad-supported
resource.
Most web advertising today acts more like spam --
burning out the medium in which it appears, and losing
effectiveness over time -- than like sustainable
advertising.
Sustainable ads have lasting effects. We may remember
the mass-market cultural boom of the late 20th century
as the time when print and broadcast media had an
ad-supported positive feedback loop going with their
writers and performers.
The presence of advertising, by itself, can't make a
medium untrustworthy. Some ad-supported resources
such as journalism are totally worthless without
trust, and all lose something as trust declines.
The hard part is building the technology and
the organization to get the (advertising money ->
trustworthy work -> better signal -> more ad money)
positive feedback loop going. But once you have
it, you can have one of the most valuable kinds of
business in the world, which makes a lot of money and
creates even more value that that for the audience
and for the advertisers.
begin Jim Bursch quotation of Tue, Sep 15, 2015 at 07:36:58AM -0700:
>
>
I would prefer that my browser act solely in my interest. Which will Mozilla
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choose, the thing that generates revenue for them, or the thing that I want?
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>
By doing advertising, and choosing advertising revenue, my Mozilla browser
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now has two masters -- me and whomever at Mozilla is interested in
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maximizing ad revenue. This is bad news.
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>
Solution: an ad-free version for which I am the sole customer, which may
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mean that I need to pony up a few bucks to align Mozilla's interests with
>
mine.
>
>
Jim Bursch
>
310-869-5340
>
>
https://fundchan.com
>
@jimbursch
>
>
On 9/15/2015 2:35 AM, Sean Bohan wrote:
>
>Thanks Judy.
>
>
>
>To continue the line of thinking from your second email, our thesis is
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>that the user's History is a greater source of the User's wants, needs and
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>interests than shadows of them derived from tracking. It is our intention
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>to both create sustainable revenue for the organization and disrupt online
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>advertising by showing that it can be done at scale without the friction,
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>loss and disrespecting the user.
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>
>
>Now that Tiles is launching, our goal is to bring Intentcasting/VRM into
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>the browser, letting Users signal the web with what they want or don't
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>want. Personal Terms of Service (see Customer Commons) and making an
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>effective alternative to AdChoices in the browser are both on the drawing
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>board.
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>
>
>Evolving from that, letting the user's browser tell the web what they want
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>(#LookingForACar) or don't want
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>(#justBookedVacationStopShowingMeVacationAds) will follow.
>
>
>
>And then in parallel, connecting the dots between Intentcasting and
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>Identity and Personal Clouds...
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>
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>We have a lot on our plate.
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>
>
>:)
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>
>
>- Sean
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>
>
>On Tue, Sep 15, 2015 at 12:20 AM, Identity Coach
>
><
>
><mailto:
>>
>
> wrote:
>
>
>
> To put a finer point on this, Mozilla can track (user-side?) the sites
>
> I visit more than, say,
>
> 3 times. Each of those sites probably have ads on them, so there's a
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> higher than average
>
> possibility that I'll be interested in some of those ads, especially
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> if an ad related company
>
> turns up on more than one site. That might be a tile in my
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> newsertainment feed.
>
>
>
> While I think Goog could also do this well (and likely will, because
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> Google Surveillance is
>
> everywhere), everything they touch has cooties and so less /trusted/
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> value. Tracking (and
>
> apparently getting it wrong as often as not) is in their DNA. I would
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> turn tiles off in
>
> Chrome, no question.
>
>
>
> So Mozillians, what do you say? Can this be done?
>
>
>
> j.
>
>
>
>
>
> On 9/14/15 3:10 PM, Identity Coach wrote:
>
>> Ran across one of many articles about Mozilla implementing ads in the
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>> Firefox tiles:
>
>>
>
>> *Mozilla Gets Its First Partners for Ads in Firefox*
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>>
>
>> http://news.softpedia.com/news/mozilla-gets-its-first-partners-for-ads-in-firefox-491609.shtml
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>>
>
>> and found myself wondering if they could and why they wouldn't give
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>> us a choice of which
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>> "advertising feeds" we might "subscribe" to. Yeah I can turn off the
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>> tiles (and many will),
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>> but if we treat ads more like a newsertainment feed, then we can find
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>> the good agencies,
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>> direct advertisers, et al. and give voice to choice. I might actually
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>> like certain ads if
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>> they were relevant to my particular and identifiable musements and
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>> interests.
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>>
>
>> A friend of mine loves TV ads and noted that "if a burger ad is good
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>> enough to make me want
>
>> to get up and eat one, it has succeeded." Similarly, if there's an ad
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>> that a) I'd watch b)
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>> without cringing, it worked. If everyone hates ads because they all
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>> suck and there's no
>
>> choice, Mozilla's future is in jeopardy and we all lose.
>
>>
>
>> j.
>
>
>
>
>
>
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>--
>
>------------------------------------------------
>
>Sean W. Bohan
>
>------------------------------------------------
>
>Mobile: 646-234-5693
>
>Email:
>
>
>
>
>
><mailto:
>
>
>Skype: seanbohan
>
>Blog: www.seanbohan.com <http://www.seanbohan.com>
>
>Twitter: @seanbohan
>
>AngelList: http://angel.co/sean-bohan
>
>LinkedIn: http://www.linkedin.com/in/seanbohan
>
>
>
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--
Don Marti
<
>
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