Re: [projectvrm] If ads are inevitable (Mozilla)

[Jim Bursch < >]

I would prefer that my browser act solely in my interest. Which will Mozilla choose, the thing that generates revenue for them, or the thing that I want?

By doing advertising, and choosing advertising revenue, my Mozilla browser now has two masters -- me and whomever at Mozilla is interested in maximizing ad revenue. This is bad news.

Solution: an ad-free version for which I am the sole customer, which may mean that I need to pony up a few bucks to align Mozilla's interests with mine.

Jim Bursch
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On 9/15/2015 2:35 AM, Sean Bohan wrote:

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Thanks Judy.

To continue the line of thinking from your second email, our thesis is that the user's History is a greater source of the User's wants, needs and interests than shadows of them derived from tracking. It is our intention to both create sustainable revenue for the organization and disrupt online advertising by showing that it can be done at scale without the friction, loss and disrespecting the user. 

Now that Tiles is launching, our goal is to bring Intentcasting/VRM into the browser, letting Users signal the web with what they want or don't want. Personal Terms of Service (see Customer Commons) and making an effective alternative to AdChoices in the browser are both on the drawing board.

Evolving from that, letting the user's browser tell the web what they want (#LookingForACar) or don't want (#justBookedVacationStopShowingMeVacationAds) will follow.

And then in parallel, connecting the dots between Intentcasting and Identity and Personal Clouds... 

We have a lot on our plate. 

:)

- Sean

On Tue, Sep 15, 2015 at 12:20 AM, Identity Coach < " target="_blank"> > wrote:

To put a finer point on this, Mozilla can track (user-side?) the sites I visit more than, say, 3 times. Each of those sites probably have ads on them, so there's a higher than average possibility that I'll be interested in some of those ads, especially if an ad related company turns up on more than one site. That might be a tile in my newsertainment feed.

While I think Goog could also do this well (and likely will, because Google Surveillance is everywhere), everything they touch has cooties and so less trusted value. Tracking (and apparently getting it wrong as often as not) is in their DNA. I would turn tiles off in Chrome, no question.

So Mozillians, what do you say? Can this be done?

  j.

On 9/14/15 3:10 PM, Identity Coach wrote:

Ran across one of many articles about Mozilla implementing ads in the Firefox tiles:

Mozilla Gets Its First Partners for Ads in Firefox
http://news.softpedia.com/news/mozilla-gets-its-first-partners-for-ads-in-firefox-491609.shtml

and found myself wondering if they could and why they wouldn't give us a choice of which "advertising feeds" we might "subscribe" to. Yeah I can turn off the tiles (and many will), but if we treat ads more like a newsertainment feed, then we can find the good agencies, direct advertisers, et al. and give voice to choice. I might actually like certain ads if they were relevant to my particular and identifiable musements and interests.

A friend of mine loves TV ads and noted that "if a burger ad is good enough to make me want to get up and eat one, it has succeeded." Similarly, if there's an ad that a) I'd watch b) without cringing, it worked. If everyone hates ads because they all suck and there's no choice, Mozilla's future is in jeopardy and we all lose.

  j.

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