[projectvrm] If ads are inevitable (Mozilla)

[Identity Coach < >]

Ran across one of many articles about Mozilla implementing ads in the Firefox tiles:

Mozilla Gets Its First Partners for Ads in Firefox
http://news.softpedia.com/news/mozilla-gets-its-first-partners-for-ads-in-firefox-491609.shtml

and found myself wondering if they could and why they wouldn't give us a choice of which "advertising feeds" we might "subscribe" to. Yeah I can turn off the tiles (and many will), but if we treat ads more like a newsertainment feed, then we can find the good agencies, direct advertisers, et al. and give voice to choice. I might actually like certain ads if they were relevant to my particular and identifiable musements and interests.

A friend of mine loves TV ads and noted that "if a burger ad is good enough to make me want to get up and eat one, it has succeeded." Similarly, if there's an ad that a) I'd watch b) without cringing, it worked. If everyone hates ads because they all suck and there's no choice, Mozilla's future is in jeopardy and we all lose.

  j.