Re: [projectvrm] I caught a fish thiiiiiiiis big!

[Doc Searls < >]

Big Data is IBM’s and McKinsey’s re-branding of what we’ve had since the 
Mainframe Age. Google Trends is revealing on the topic:

<https://www.google.com/trends/explore#q=big%20data%2C%20data%20processing&cmpt=q&tz=Etc%2FGMT%2B4>

Alas, Google’s Ngram Viewer (which looks at the prevalence of words and 
phrases in books) only goes to 2008; but it does show how huge the term “data 
processing” was for decades, and puts in context why IBM needed to re-brand 
it as something buzz-able:

<https://books.google.com/ngrams/graph?content=data+processing%2C+big+data&year_start=1900&year_end=2008&corpus=0&smoothing=3&share=&direct_url=t1%3B%2Cdata%20processing%3B%2Cc0%3B.t1%3B%2Cbig%20data%3B%2Cc0>

Hats off to them. It worked.

Doc

> On Sep 11, 2015, at 9:06 AM, LaVonne Reimer 
> <
 >
>  wrote:
> 
> From TechCrunch. 
> 
> http://techcrunch.com/2015/09/10/big-data-doesnt-exist/#.tf6kmi:LfJX
> 
> Not the greatest post on the big data emperor has no clothes I've ever 
> seen. (You get the impression he's shilling for a handful of companies 
> though he's from Boston and that's a good thing right?) But one hopes it 
> gets some consideration by the TechCrunch crowd.
> 
> -- 
> LaVonne Reimer, Founder
> Lumenous
> 503-720-0690 (cell)
> lavonnereimer (skype)
> 
> www.lumenous.net
>