Re: [projectvrm] MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

[Geraldine < >]

Doc is right, the difference is, who is in control and what is the motive?  
Is the agency in control with a digital monkey serving you up ads and content 
?  The problem with most services and even Google Now or other similar 
assistants is someone else is deciding what might be useful for you and what 
you should see and you have little to no control.  

The goal of MyWave and Frank is all based on VRM.  

We help people make their lives easier with an intelligent assistant who 
helps people get what they want in end to end outcomes.  The person is in 
control and Frank is your personal concierge.

The norms of Human Relationships are essential in designing these end to end 
outcomes:

1. Permission - the person is in control of the experience 
2. Respect - I am not a product, I am an empowered person wanting to get 
something done or an outcome achieved
3. Transparency and Trust - the person controls their data and what they share
4. Conversation - a two way interaction between peers - not a master and 
slave relationship between an enterprise and a person - relationships are 
conversations as Doc always says.
5. Mutual Value - needs to add value to both sides

We are applying this in customer projects and we start enterprises thinking 
about who is their customer, what are their jobs to be done, and flipping 
their model from stalking and tracking to being centred on the customer and 
getting them an end to end outcome that makes their life easier - not just a 
product - the person wants a home not just a mortgage, a TV mounted on the 
wall not just delivered in a box on your front door step etc.
Making the enterprise realise that you don't own a customer's data and owning 
data does not equate to a relationship.  Dinosaur enterprises think that way 
and we all know what happened to them - so let's teach some Dinosaurs how to 
become birds.  Our clients are challenger small start ups as well as 
dinosaurs.  We create open ecosystems, and don't encourage our clients to 
create more walled gardens.  Cities thrive and we all know how many working 
castles are left in the world - very few.    

Couple of real life examples: 
Frank is your personal Power assistant - so you tell Frank where you live and 
how many KW hours you use and Frank will through an energy fourth party 
always switch you automatically to the best power provider based on price or 
other criteria.  

For another client - Frank is helping the customer find a car, get finance, 
get insurance, get the car registered, road worthy test, maintain it all in 
an end to end experience where the customer is in control of the experience 
and does not have to run across multiple silos with time and hassle to get 
that job done.  

For another client - Frank is helping you to find, buy, maintain or sell a 
home in an end to end experience.

James, Amy and I are in New York this coming week just for a few days meeting 
a major US client there and we are meeting the WSJ - hope an article may 
spring from that to keep the message spreading.

Best regards Geraldine

Sent from my iPad

> On 19/07/2015, at 1:39 am, Doc Searls 
> <
 >
>  wrote:
> 
> The difference between “Her”-like personal assistants (of which Siri is a 
> very early attempt) and Miip the advertising monkey is who they work for.
> 
> Siri works for the individual Apple customer. Maybe Google’s talking 
> equivalent does the same thing, uttering “organic” answers rather than ones 
> biassed by advertisers. (I’m sure Google would say it’s organic, but not 
> sure users will trust the claim.)
> 
> Miip works for advertisers. It comes from advertising, and it’s about a 
> better advertising experience: 
> <http://venturebeat.com/2015/07/15/inmobi-counters-ads-with-app-based-discovery-zones-hosted-by-a-monkey-called-miip/>.
>  
> 
> There is also a third breed of personal assistant that lives in the VRM 
> camp, literally. At least wo proprietors and developers are on this list. 
> MyWave <http://mywave.me/> has Frank: 
> <https://www.youtube.com/watch?t=70&v=TA2y4Ysckvs>. Fetch 
> <https://www.buywithfetch.com/> has "an automated SMS-based buying 
> assistant." Both are (as I currently understand them) C2B services with B2B 
> business models. 
> 
> Although they don’t all feature personal assistants, VRM developers in the 
> personal cloud/vault/data-store and intentcasting spaces do similar or 
> related things.
> 
> Meanwhile there is blurring among offerings. For example, look at the 
> promotional sounds Inmobi (Miip’s parent <http://www.inmobi.com/en/>) makes 
> about Miip: "Miip is your personal co-pilot that will guide you towards 
> your very own discovery experience. Over time, Miip becomes your trusted 
> friend that provides recommendations that are precisely what you need at 
> exactly the right moment.” (And watch the video on the home page 
> <http://miip.com/>. Sounds like VRM. Could it be? I doubt it, but I’m also 
> not totally sure.
> 
> Is it possible that Inmobi’s “transforming advertising into moments of 
> discovery for consumers” is a VRM opening of some kind? I think not, but 
> I’m also mindful that VRM, when it succeeds, will involve a shift of 
> marketing money from advertising-as-usual into something more open and 
> friendly to independent signaling on the customers’ side.
> 
> Independence is key.
> 
> Doc
> 
> 
>> On Jul 17, 2015, at 10:41 PM, Philip Browning 
>> <
 >
>>  wrote:
>> 
>> My 2c ... we project our own values/beliefs etc into and onto whatever 
>> tool we use and vis versa.
>> 
>> The personal agent/assistant space and the nextgen of web applications 
>> being experienced as alerts is going to be interesting to watch.
>> 
>> I suspect there is a PhD or many in how we relate to these things and 
>> developing typologies for products/services of these kind.
>> 
>> I am sure there must be some research into the architypes of a user/what 
>> it says about a user who uses "ok google", "James your personal butler" [ 
>> electronic man servant = my words], Siri or "Elaine" your personal 
>> assistant or has "frank" in their pocket.
>> 
>> Thanks. Philip Browning.
>> 
>> 
>> 
>> -----Original Message-----
>> From: Brian Behlendorf 
>> [mailto:
 ]
>>  
>> Sent: Saturday, 18 July 2015 12:22 PM
>> To: T.Rob
>> Cc: 'Doc Searls'; 'ProjectVRM list'
>> Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming 
>> the Shopping Experience - 8/6 NYC
>> 
>> 
>> Did Clippy destroy any potential for a rational attempt to make useful 
>> personal agents approachable for average people?  Is there a statute of 
>> limitations on that?  Just thinking aloud.  I guess Siri is a reasonably 
>> rational attempt that sort of works, but I just can't bring myself to say 
>> "OK Google".
>> 
>> Brian
>> 
>>> On Fri, 17 Jul 2015, T.Rob wrote:
>>> MiiP is to ads as Clippy is to MS Office.
>>> 
>>> 
>>> 
>>> Just sayin'.
>>> 
>>> 
>>> 
>>> -- T.Rob
>>> 
>>> 
>>> 
>>> 
>>> 
>>> From: Doc Searls 
>>> [mailto:
 ]
>>> Sent: Friday, July 17, 2015 20:37 PM
>>> To: ProjectVRM list
>>> Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming 
>>> the Shopping Experience - 8/6 NYC
>>> 
>>> 
>>> 
>>> Sharing this.
>>> 
>>> 
>>> 
>>> What do you think they mean by “always on shopping?”
>>> 
>>> 
>>> 
>>> Can we (meaning everybody who cares about this, and thinks as 
>>> objectively as possible) start by assuming that customers are going to 
>>> spend $X, £X or €X, regardless of whether are herded by the kind of 
>>> cattle-prods described below?
>>> 
>>> 
>>> 
>>> If so, how much of the below is a waste for everybody, and how much is 
>>> just stores adapting a bit to customers with mobile devices, making 
>>> shopping a bit easier?
>>> 
>>> 
>>> 
>>> I suspect that most of what’s imagined here isn’t going to help the 
>>> customer navigate the store one bit, but rather annoy the crap out of 
>>> her. (As will, I am sure, MiiP the monkey
>>> <http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-y
>>> our-app/>.)
>>> 
>>> 
>>> 
>>> But rather than just mock or complain, what amongst the tech being 
>>> developed will give customers more agency, and better ways of navigating 
>>> retail spaces and engaging with the retailers and brands on display? Or, 
>>> in other words, what will give VRM meaning there?
>>> 
>>> 
>>> 
>>> Doc
>>> 
>>> 
>>> 
>>>     Begin forwarded message:
>>> 
>>> 
>>> 
>>> From: MediaPost 
>>> <
 >
>>> 
>>> Subject: MediaPost's IoT: Shopping - Transforming the Shopping 
>>> Experience - 8/6 NYC
>>> 
>>> Date: July 6, 2015 at 3:06:46 PM EDT
>>> 
>>> To: 
>>> 
 
>>> 
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>>> IOT Shopping
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>>> [IOT-Shopping-EmailTemplate-01-upres_02.gif]
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>>> August 6, 2015 - Radisson Martinique - New York City
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>>> Transforming the Shopping Experience
>>> 
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>>> 
>>> 
>>>     Thanks to mobile research and always-on shopping, many shoppers have 
>>> pretty much made up their mind what they want before they walk into a 
>>> physical store, where most of the
>>>     actual purchasing still occurs. Consumers can be messaged upon entry 
>>> thanks to beacons, geofences, tags and audio signals. But make no 
>>> mistake; it's not about that one-time
>>>    welcome message. The entire shopper experience is being transformed by 
>>> a vastly growing number of sensors and mobile technologies all over the 
>>> store. It's all about the when,
>>>                                                                      
>>> where and how to engage with the customer.
>>> 
>>> 
>>> 
>>> Thanks to Digimarc
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>>> More Info
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>>> Register
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>>> [IOT-Shopping-EmailTemplate-01-upres_03.gif]
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>>> 
>>>                                                       If you'd rather not 
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>>>                                                          MediaPost 
>>> Communications, 15 East 32nd Street, New York, NY 10016
>>> 
>>> 
>>> 
>>> [84220.jpg?h=7FRxAxWBsjQhCEbghPeP6U5wpUQ]
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