- From: Don Marti <
>
- To: Doc Searls <
>
- Cc: Philip Browning <
>, Brian Behlendorf <
>, "T.Rob" <
>, ProjectVRM list <
>
- Subject: Re: [projectvrm] MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC
- Date: Sat, 18 Jul 2015 09:00:05 -0700
begin Doc Searls quotation of Sat, Jul 18, 2015 at 09:39:30AM -0400:
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The difference between “Her”-like personal assistants (of which Siri is a
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very early attempt) and Miip the advertising monkey is who they work for.
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Siri works for the individual Apple customer. Maybe Google’s talking
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equivalent does the same thing, uttering “organic” answers rather than ones
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biassed by advertisers. (I’m sure Google would say it’s organic, but not
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sure users will trust the claim.)
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Miip works for advertisers. It comes from advertising, and it’s about a
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better advertising experience:
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<http://venturebeat.com/2015/07/15/inmobi-counters-ads-with-app-based-discovery-zones-hosted-by-a-monkey-called-miip/>.
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There is also a third breed of personal assistant that lives in the VRM
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camp, literally. At least wo proprietors and developers are on this list.
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MyWave <http://mywave.me/> has Frank:
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<https://www.youtube.com/watch?t=70&v=TA2y4Ysckvs>. Fetch
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<https://www.buywithfetch.com/> has "an automated SMS-based buying
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assistant." Both are (as I currently understand them) C2B services with B2B
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business models.
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Although they don’t all feature personal assistants, VRM developers in the
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personal cloud/vault/data-store and intentcasting spaces do similar or
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related things.
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Meanwhile there is blurring among offerings. For example, look at the
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promotional sounds Inmobi (Miip’s parent <http://www.inmobi.com/en/>) makes
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about Miip: "Miip is your personal co-pilot that will guide you towards
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your very own discovery experience. Over time, Miip becomes your trusted
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friend that provides recommendations that are precisely what you need at
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exactly the right moment.” (And watch the video on the home page
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<http://miip.com/>. Sounds like VRM. Could it be? I doubt it, but I’m also
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not totally sure.
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Is it possible that Inmobi’s “transforming advertising into moments of
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discovery for consumers” is a VRM opening of some kind? I think not, but
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I’m also mindful that VRM, when it succeeds, will involve a shift of
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marketing money from advertising-as-usual into something more open and
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friendly to independent signaling on the customers’ side.
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Independence is key.
Along with development and information work from
vendors that know how to work in an environment of
independent customers. Possible feedback loop...
1. Some group of people focuses on mindful buying
practices using a mix of habit power and tools
(tracking protection, turning off notifications,
budgeting, list-making, "accountability threads"
on discussion boards, and so on.)
2. Group (1) gets big enough that a niche vendor or
agency can build tools to reach, inform, and signal
to them.
3. Vendors or intermediaries who use the tools from
step (2) promote mindful buying practices to other
customer niches in order to expand the audience or
customer base.
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Doc
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>
>
> On Jul 17, 2015, at 10:41 PM, Philip Browning
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> <
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> wrote:
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> My 2c ... we project our own values/beliefs etc into and onto whatever
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> tool we use and vis versa.
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> The personal agent/assistant space and the nextgen of web applications
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> being experienced as alerts is going to be interesting to watch.
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> I suspect there is a PhD or many in how we relate to these things and
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> developing typologies for products/services of these kind.
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> I am sure there must be some research into the architypes of a user/what
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> it says about a user who uses "ok google", "James your personal butler" [
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> electronic man servant = my words], Siri or "Elaine" your personal
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> assistant or has "frank" in their pocket.
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> Thanks. Philip Browning.
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> -----Original Message-----
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> From: Brian Behlendorf
>
> [mailto:
]
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>
>
> Sent: Saturday, 18 July 2015 12:22 PM
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> To: T.Rob
>
> Cc: 'Doc Searls'; 'ProjectVRM list'
>
> Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming
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> the Shopping Experience - 8/6 NYC
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>
>
>
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> Did Clippy destroy any potential for a rational attempt to make useful
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> personal agents approachable for average people? Is there a statute of
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> limitations on that? Just thinking aloud. I guess Siri is a reasonably
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> rational attempt that sort of works, but I just can't bring myself to say
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> "OK Google".
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> Brian
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> On Fri, 17 Jul 2015, T.Rob wrote:
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>> MiiP is to ads as Clippy is to MS Office.
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>> Just sayin'.
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>> -- T.Rob
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>> From: Doc Searls
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>> [mailto:
]
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>> Sent: Friday, July 17, 2015 20:37 PM
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>> To: ProjectVRM list
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>> Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming
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>> the Shopping Experience - 8/6 NYC
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>> Sharing this.
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>> What do you think they mean by “always on shopping?”
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>> Can we (meaning everybody who cares about this, and thinks as
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>> objectively as possible) start by assuming that customers are going to
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>> spend $X, £X or €X, regardless of whether are herded by the kind of
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>> cattle-prods described below?
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>> If so, how much of the below is a waste for everybody, and how much is
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>> just stores adapting a bit to customers with mobile devices, making
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>> shopping a bit easier?
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>> I suspect that most of what’s imagined here isn’t going to help the
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>> customer navigate the store one bit, but rather annoy the crap out of
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>> her. (As will, I am sure, MiiP the monkey
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>> <http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-y
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>> our-app/>.)
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>> But rather than just mock or complain, what amongst the tech being
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>> developed will give customers more agency, and better ways of navigating
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>> retail spaces and engaging with the retailers and brands on display? Or,
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>> in other words, what will give VRM meaning there?
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>> Doc
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>> Begin forwarded message:
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>> From: MediaPost
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>> <
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>> Subject: MediaPost's IoT: Shopping - Transforming the Shopping
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>> Experience - 8/6 NYC
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>> Date: July 6, 2015 at 3:06:46 PM EDT
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>> IOT Shopping
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>> [IOT-Shopping-EmailTemplate-01-upres_02.gif]
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>> August 6, 2015 - Radisson Martinique - New York City
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>> Transforming the Shopping Experience
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>> Thanks to mobile research and always-on shopping, many shoppers
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>> a physical store, where most of the
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>> actual purchasing still occurs. Consumers can be messaged upon
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>> entry thanks to beacons, geofences, tags and audio signals. But make no
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>> mistake; it's not about that one-time
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>> welcome message. The entire shopper experience is being transformed
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>> by a vastly growing number of sensors and mobile technologies all over
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>> the store. It's all about the when,
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>> where and how to engage with the customer.
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>> Thanks to Digimarc
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>> More Info
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>> MediaPost
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>> Communications, 15 East 32nd Street, New York, NY 10016
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--
Don Marti
<
>
http://zgp.org/~dmarti/
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