- From: "Philip Browning" <
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- To: "'Brian Behlendorf'" <
>, "'T.Rob'" <
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- Cc: "'Doc Searls'" <
>, "'ProjectVRM list'" <
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- Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC
- Date: Sat, 18 Jul 2015 12:45:13 +1000
PS forgot to ask - does anyone know of such research etc. would be good to
share. Thx. P.
-----Original Message-----
From: Philip Browning
[mailto:
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Sent: Saturday, 18 July 2015 12:42 PM
To: 'Brian Behlendorf'; 'T.Rob'
Cc: 'Doc Searls'; 'ProjectVRM list'
Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the
Shopping Experience - 8/6 NYC
My 2c ... we project our own values/beliefs etc into and onto whatever tool
we use and vis versa.
The personal agent/assistant space and the nextgen of web applications being
experienced as alerts is going to be interesting to watch.
I suspect there is a PhD or many in how we relate to these things and
developing typologies for products/services of these kind.
I am sure there must be some research into the architypes of a user/what it
says about a user who uses "ok google", "James your personal butler" [
electronic man servant = my words], Siri or "Elaine" your personal assistant
or has "frank" in their pocket.
Thanks. Philip Browning.
-----Original Message-----
From: Brian Behlendorf
[mailto:
]
Sent: Saturday, 18 July 2015 12:22 PM
To: T.Rob
Cc: 'Doc Searls'; 'ProjectVRM list'
Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the
Shopping Experience - 8/6 NYC
Did Clippy destroy any potential for a rational attempt to make useful
personal agents approachable for average people? Is there a statute of
limitations on that? Just thinking aloud. I guess Siri is a reasonably
rational attempt that sort of works, but I just can't bring myself to say "OK
Google".
Brian
On Fri, 17 Jul 2015, T.Rob wrote:
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MiiP is to ads as Clippy is to MS Office.
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Just sayin'.
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-- T.Rob
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From: Doc Searls
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[mailto:
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Sent: Friday, July 17, 2015 20:37 PM
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To: ProjectVRM list
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Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming
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the Shopping Experience - 8/6 NYC
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Sharing this.
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What do you think they mean by “always on shopping?”
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Can we (meaning everybody who cares about this, and thinks as
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objectively as possible) start by assuming that customers are going to
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spend $X, £X or €X, regardless of whether are herded by the kind of
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cattle-prods described below?
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If so, how much of the below is a waste for everybody, and how much is
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just stores adapting a bit to customers with mobile devices, making
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shopping a bit easier?
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I suspect that most of what’s imagined here isn’t going to help the
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customer navigate the store one bit, but rather annoy the crap out of
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her. (As will, I am sure, MiiP the monkey
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<http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-y
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our-app/>.)
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But rather than just mock or complain, what amongst the tech being
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developed will give customers more agency, and better ways of navigating
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retail spaces and engaging with the retailers and brands on display? Or, in
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other words, what will give VRM meaning there?
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Doc
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Begin forwarded message:
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From: MediaPost
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Subject: MediaPost's IoT: Shopping - Transforming the Shopping
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Experience - 8/6 NYC
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Date: July 6, 2015 at 3:06:46 PM EDT
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To:
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IOT Shopping
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[IOT-Shopping-EmailTemplate-01-upres_02.gif]
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August 6, 2015 - Radisson Martinique - New York City
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Transforming the Shopping Experience
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Thanks to mobile research and always-on shopping, many shoppers have
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pretty much made up their mind what they want before they walk into a
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physical store, where most of the
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actual purchasing still occurs. Consumers can be messaged upon entry
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thanks to beacons, geofences, tags and audio signals. But make no mistake;
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it's not about that one-time
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welcome message. The entire shopper experience is being transformed by
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a vastly growing number of sensors and mobile technologies all over the
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store. It's all about the when,
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where and how to engage with the customer.
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Thanks to Digimarc
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More Info
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Register
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[IOT-Shopping-EmailTemplate-01-upres_03.gif]
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If you'd rather not
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receive this type of email, please opt-out here.
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MediaPost
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Communications, 15 East 32nd Street, New York, NY 10016
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[84220.jpg?h=7FRxAxWBsjQhCEbghPeP6U5wpUQ]
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