RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

["Philip Browning" < >]

My 2c ... we project our own values/beliefs etc into and onto whatever tool 
we use and vis versa.

The personal agent/assistant space and the nextgen of web applications being 
experienced as alerts is going to be interesting to watch.

I suspect there is a PhD or many in how we relate to these things and 
developing typologies for products/services of these kind.

I am sure there must be some research into the architypes of a user/what it 
says about a user who uses "ok google", "James your personal butler" [ 
electronic man servant = my words], Siri or "Elaine" your personal assistant 
or has "frank" in their pocket.

 Thanks. Philip Browning.



-----Original Message-----
From: Brian Behlendorf 
[mailto:
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Sent: Saturday, 18 July 2015 12:22 PM
To: T.Rob
Cc: 'Doc Searls'; 'ProjectVRM list'
Subject: RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the 
Shopping Experience - 8/6 NYC


Did Clippy destroy any potential for a rational attempt to make useful 
personal agents approachable for average people?  Is there a statute of 
limitations on that?  Just thinking aloud.  I guess Siri is a reasonably 
rational attempt that sort of works, but I just can't bring myself to say "OK 
Google".

Brian

On Fri, 17 Jul 2015, T.Rob wrote:
> MiiP is to ads as Clippy is to MS Office.
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> Just sayin'.
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> -- T.Rob
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> From: Doc Searls 
> [mailto:
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> Sent: Friday, July 17, 2015 20:37 PM
> To: ProjectVRM list
> Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming 
> the Shopping Experience - 8/6 NYC
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>  
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> Sharing this.
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> What do you think they mean by “always on shopping?”
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> Can we (meaning everybody who cares about this, and thinks as 
> objectively as possible) start by assuming that customers are going to 
> spend $X, £X or €X, regardless of whether are herded by the kind of 
> cattle-prods described below?
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> If so, how much of the below is a waste for everybody, and how much is 
> just stores adapting a bit to customers with mobile devices, making 
> shopping a bit easier?
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> I suspect that most of what’s imagined here isn’t going to help the 
> customer navigate the store one bit, but rather annoy the crap out of 
> her. (As will, I am sure, MiiP the monkey
> <http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-y
> our-app/>.)
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> But rather than just mock or complain, what amongst the tech being 
> developed will give customers more agency, and better ways of navigating 
> retail spaces and engaging with the retailers and brands on display? Or, in 
> other words, what will give VRM meaning there?
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> Doc
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>       Begin forwarded message:
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> From: MediaPost 
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> Subject: MediaPost's IoT: Shopping - Transforming the Shopping 
> Experience - 8/6 NYC
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> Date: July 6, 2015 at 3:06:46 PM EDT
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> IOT Shopping
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> [IOT-Shopping-EmailTemplate-01-upres_02.gif]
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> August 6, 2015 - Radisson Martinique - New York City
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> Transforming the Shopping Experience
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>       Thanks to mobile research and always-on shopping, many shoppers have 
> pretty much made up their mind what they want before they walk into a 
> physical store, where most of the
>       actual purchasing still occurs. Consumers can be messaged upon entry 
> thanks to beacons, geofences, tags and audio signals. But make no mistake; 
> it's not about that one-time
>      welcome message. The entire shopper experience is being transformed by 
> a vastly growing number of sensors and mobile technologies all over the 
> store. It's all about the when,
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> where and how to engage with the customer.
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> Thanks to Digimarc
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> [IOT-Shopping-EmailTemplate-01-upres_03.gif]
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