RE: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

[Brian Behlendorf < >]

Did Clippy destroy any potential for a rational attempt to make useful 
personal agents approachable for average people?  Is there a statute of 
limitations on that?  Just thinking aloud.  I guess Siri is a reasonably 
rational attempt that sort of works, but I just can't bring myself to say 
"OK Google".

Brian

On Fri, 17 Jul 2015, T.Rob wrote:
> MiiP is to ads as Clippy is to MS Office.
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> Just sayin'.
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> -- T.Rob
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> From: Doc Searls 
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> Sent: Friday, July 17, 2015 20:37 PM
> To: ProjectVRM list
> Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the 
> Shopping Experience - 8/6 NYC
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> Sharing this.
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> What do you think they mean by “always on shopping?”
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> Can we (meaning everybody who cares about this, and thinks as objectively as 
> possible) start by assuming that customers are going to spend $X, £X or €X, 
> regardless of whether are
> herded by the kind of cattle-prods described below?
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> If so, how much of the below is a waste for everybody, and how much is just 
> stores adapting a bit to customers with mobile devices, making shopping a bit 
> easier? 
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> I suspect that most of what’s imagined here isn’t going to help the customer 
> navigate the store one bit, but rather annoy the crap out of her. (As will, I 
> am sure, MiiP the monkey
> <http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-your-app/>.)
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> But rather than just mock or complain, what amongst the tech being developed 
> will give customers more agency, and better ways of navigating retail spaces 
> and engaging with the
> retailers and brands on display? Or, in other words, what will give VRM 
> meaning there?
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> Doc
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>       Begin forwarded message:
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> From: MediaPost 
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> Subject: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 
> 8/6 NYC
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> Date: July 6, 2015 at 3:06:46 PM EDT
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> To: 
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>         IOT Shopping
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> [IOT-Shopping-EmailTemplate-01-upres_02.gif]
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>                                                                   August 6, 
> 2015 - Radisson Martinique - New York City
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> Transforming the Shopping Experience
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>       Thanks to mobile research and always-on shopping, many shoppers have 
> pretty much made up their mind what they want before they walk into a 
> physical store, where most of the
>       actual purchasing still occurs. Consumers can be messaged upon entry 
> thanks to beacons, geofences, tags and audio signals. But make no mistake; 
> it's not about that one-time
>      welcome message. The entire shopper experience is being transformed by a 
> vastly growing number of sensors and mobile technologies all over the store. 
> It's all about the when,
>                                                                        where 
> and how to engage with the customer.
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>      Thanks to Digimarc
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> [IOT-Shopping-EmailTemplate-01-upres_03.gif]
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