Re: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

[Guy Higgins < >]

This is in the category of “ferwatitsworth”

I think that most retail businesses believe that people will spend more if they are provided with “opportunity,” “information,” or “deals.”  That is, I think, the foundational basis for spending money on ads.  I also think that it is true for some people, but not for everyone.  

Guy

From: Doc Searls < "> >
Date: Friday, July 17, 2015 at 18:36
To: ProjectVRM list < "> >
Subject: [projectvrm] Fwd: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

Sharing this.

What do you think they mean by “always on shopping?”

Can we (meaning everybody who cares about this, and thinks as objectively as possible) start by assuming that customers are going to spend $X, £X or €X, regardless of whether are herded by the kind of cattle-prods described below?

If so, how much of the below is a waste for everybody, and how much is just stores adapting a bit to customers with mobile devices, making shopping a bit easier? 

I suspect that most of what’s imagined here isn’t going to help the customer navigate the store one bit, but rather annoy the crap out of her. (As will, I am sure, MiiP the monkey <http://bits.blogs.nytimes.com/2015/07/14/meet-miip-the-ad-monkey-in-your-app/>.)

But rather than just mock or complain, what amongst the tech being developed will give customers more agency, and better ways of navigating retail spaces and engaging with the retailers and brands on display? Or, in other words, what will give VRM meaning there?

Doc

Begin forwarded message:

From: MediaPost < " class=""> >

Subject: MediaPost's IoT: Shopping - Transforming the Shopping Experience - 8/6 NYC

Date: July 6, 2015 at 3:06:46 PM EDT

To: " class="">

 

August 6, 2015 - Radisson Martinique - New York City

Transforming the Shopping Experience

Thanks to mobile research and always-on shopping, many shoppers have pretty much made up their mind what they want before they walk into a physical store, where most of the actual purchasing still occurs. Consumers can be messaged upon entry thanks to beacons, geofences, tags and audio signals. But make no mistake; it's not about that one-time welcome message. The entire shopper experience is being transformed by a vastly growing number of sensors and mobile technologies all over the store. It's all about the when, where and how to engage with the customer.

If you'd rather not receive this type of email, please opt-out here. 
MediaPost Communications, 15 East 32nd Street, New York, NY 10016