Re: [projectvrm] Zeta Secures $150 Million in Funding as Marketing Tech Rises | Digital - Advertising Age

[Don Marti < >]

begin Katherine Warman Kern quotation of Wed, Jul 15, 2015 at 07:26:58AM 
-0400:
> Two steps backwards.
> 
> http://adage.com/article/digital/zeta-secures-150-million-marketing-tech-makes-mark/299479/?utm_source=daily_email&utm_medium=newsletter&utm_campaign=adage&ttl=1437518180

Consolidation.

  The company will use a healthy chunk of its new
  funding to acquire companies that specialize in
  social media marketing, web marketing and website
  optimization, said Mr. Gerber.

Part of the positive feedback between the
IT->Marketing shift and on-premises->SaaS shift.

More money is being spent by Marketing directly with
little or no IT department involvement.  Which means
it's much easier for vendors to sell SaaS than
anything requiring an install.

On the vendor side, once you have everything cleaned
up enough to run as SaaS, it's easier to sell to
Marketing customers, which means Marketing gets more
control of systems and so on.

-- 
Don Marti 
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