- From: Doc Searls <
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- To: Katherine Warman Kern <
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- Cc: ProjectVRM list <
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- Subject: Re: [projectvrm] Zeta Secures $150 Million in Funding as Marketing Tech Rises | Digital - Advertising Age
- Date: Wed, 15 Jul 2015 08:31:17 -0400
Possibly. But it also looks to me like a consolidation play: a way for one
company to hoover up a bunch of others. We saw a lot of that in the dot-com
bubble, not long before the whole thing collapsed.
Is there a way to see how many adtech firms are shopping themselves right now?
Doc
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On Jul 15, 2015, at 7:26 AM, Katherine Warman Kern
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wrote:
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Two steps backwards.
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<http://adage.com/article/digital/zeta-secures-150-million-marketing-tech-makes-mark/299479/>
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Katherine Warman Kern
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@comradity
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