Re: [projectvrm] Bad consumers! Bad! Bad!

[Guy Higgins < >]

Don,  Interesting taxonomy ‹ where would you put the NSA?  That¹s not a
facetious question.  The government has really good people, but they work
within an equally dysfunctional system.

Guy

On 7/11/15, 6:38 , "Don Marti" 
<
 >
 wrote:

>According to at least one major credit bureau, I
>started working two years before I was born.
>
>The whole point of Big Data is the promise of being
>able to take large quantities of noisy, low-quality
>data and get something out of it.  This is something
>that will work if you are a skilled mathematician,
>but your average data scientist or growth hacker?
>The inside of their OODA loop could look like the
>infield at the Indianapolis 500 and they wouldn't
>know it.
>
>Mary is right that the average spoofer can't hang with
>the best of the surveillance marketing threats. But it
>seems like there is more than one level of threat...
>
>A-list: Secret Masters of Fraud, best math people at
>Google and Facebook. The big leagues.
>
>B-list: Mainstream successful fraud, best of the rest
>of the surveillance marketing companies, high-skill
>privacy nerds.
>
>C-list: Other successful surveillance marketing
>companies, low-skill fraud, mainstream privacy nerds,
>clean CRM system maintainers.
>
>D-list: Completely fraud-pwned surveillance marketing
>companies, low-skill privacy nerds, most CRM system
>maintainers.
>
>...and it's realistic for a user who cares about it
>to expect to be able to spoof the Cs and Ds and some
>of the Bs.
>
>
>begin Jim Pasquale quotation of Fri, Jul 10, 2015 at 08:48:20PM -0400:
>> 
>> I have an old time friend with many many years in the industry that has
>>six different spam email address being used, which are using eight
>>different birthdays, living in multiple locations for city and state.
>>Go Figure.
>> 
>> Sent from an iPad
>> 
>> 
>> > On Jul 10, 2015, at 10:56 AM, M a r y H o d d e r 
>> > <
 >
>>wrote:
>> > 
>> > Customer Commons did research on this about 2.5 years ago, where we
>>found that 92% of customers, at some point,
>> > did something to obfuscate their data in some manner.
>> > 
>> > It's what is called an "Illusion of Control" where users submit false
>>information as a measure of control, because they know their
>> > data is being sold and matched down the supply chain, but it doesn't
>>really solve their problem. This is because the fingerprinting
>> > of their machines, the beacons and data matching (often back to a
>>common 'spam' or junk email address they use for 'bad sites' that
>> > require an email address) outs them. So in the end, they have a
>>common profile(s) aggregated about themselves at the data trackers/
>> > collectors, but also the data is dirty because the volunteered
>>information is full of fake stuff.
>> > 
>> > But.. the trackers still know who we are.  Esp if we use any mobile
>>device to login even once.
>> > 
>> > The whole thing is such a mess.
>> > 
>> > 
>> >> On Jul 10, 2015, at 5:30 AM, Don Marti wrote:
>> >> 
>> >> From today's marketing news...
>> >> 
>> >> Consumers are Œdirtying¹ databases with false details
>> >> By Mindi Chahal
>> >> 
>> >> 
>>http://www.marketingweek.com/2015/07/08/consumers-are-dirtying-databases-
>>with-false-details/
>> >> 
>> >> The research shows that 60% of consumers
>> >> intentionally provide incorrect information when
>> >> submitting their personal details online.
>> >> 
>> >> ...
>> >> 
>> >> ³The upside of providing information has not been
>> >> articulated,² says managing director at Verve
>> >> Colin Strong. ³The case is not always made by
>> >> companies about what consumers are going to get in
>> >> return for providing information, but people see the
>> >> immediate effects of being put on more marketing
>> >> lists and being pursued by online advertising and
>> >> email spam.²
>> >> 
>> >> Upside?
>> >> 
>> >> People know that price discrimination is a thing
>> >> (although nobody calls it that). And if you can't
>> >> reliably use your data to get into the low-price
>> >> group, your best strategy is to spoof.
>> >> 
>> >> How about a better headline: "Most People Are
>> >> Better At Applied Behavioral Economics Than Database
>> >> Marketers Are."
>> >> 
>> >> (Yes, this story is regwalled. How meta. Go nuts.)
>> >> 
>> >> -- 
>> >> Don Marti 
>> >> <
 >
>> >> http://zgp.org/~dmarti/
>> >> Are you safe from 3rd-party web tracking?
>>http://www.aloodo.org/test/
>> > 
>> 
>
>-- 
>Don Marti 
><
 >
>http://zgp.org/~dmarti/
>Are you safe from 3rd-party web tracking?  http://www.aloodo.org/test/