Re: [projectvrm] Bad consumers! Bad! Bad!

[Don Marti < >]

According to at least one major credit bureau, I
started working two years before I was born.

The whole point of Big Data is the promise of being
able to take large quantities of noisy, low-quality
data and get something out of it.  This is something
that will work if you are a skilled mathematician,
but your average data scientist or growth hacker?
The inside of their OODA loop could look like the
infield at the Indianapolis 500 and they wouldn't
know it.

Mary is right that the average spoofer can't hang with
the best of the surveillance marketing threats. But it
seems like there is more than one level of threat...

A-list: Secret Masters of Fraud, best math people at
Google and Facebook. The big leagues.

B-list: Mainstream successful fraud, best of the rest
of the surveillance marketing companies, high-skill
privacy nerds.

C-list: Other successful surveillance marketing
companies, low-skill fraud, mainstream privacy nerds,
clean CRM system maintainers.

D-list: Completely fraud-pwned surveillance marketing
companies, low-skill privacy nerds, most CRM system
maintainers.

...and it's realistic for a user who cares about it
to expect to be able to spoof the Cs and Ds and some
of the Bs.


begin Jim Pasquale quotation of Fri, Jul 10, 2015 at 08:48:20PM -0400:
> 
> I have an old time friend with many many years in the industry that has six 
> different spam email address being used, which are using eight different 
> birthdays, living in multiple locations for city and state.  Go Figure.
> 
> Sent from an iPad
> 
> 
> > On Jul 10, 2015, at 10:56 AM, M a r y H o d d e r 
> > <
 >
> >  wrote:
> > 
> > Customer Commons did research on this about 2.5 years ago, where we found 
> > that 92% of customers, at some point,
> > did something to obfuscate their data in some manner.
> > 
> > It's what is called an "Illusion of Control" where users submit false 
> > information as a measure of control, because they know their
> > data is being sold and matched down the supply chain, but it doesn't 
> > really solve their problem. This is because the fingerprinting
> > of their machines, the beacons and data matching (often back to a common 
> > 'spam' or junk email address they use for 'bad sites' that
> > require an email address) outs them. So in the end, they have a common 
> > profile(s) aggregated about themselves at the data trackers/
> > collectors, but also the data is dirty because the volunteered 
> > information is full of fake stuff.
> > 
> > But.. the trackers still know who we are.  Esp if we use any mobile 
> > device to login even once. 
> > 
> > The whole thing is such a mess.
> > 
> > 
> >> On Jul 10, 2015, at 5:30 AM, Don Marti wrote:
> >> 
> >> From today's marketing news...
> >> 
> >> Consumers are ‘dirtying’ databases with false details
> >> By Mindi Chahal 
> >> 
> >> http://www.marketingweek.com/2015/07/08/consumers-are-dirtying-databases-with-false-details/
> >> 
> >> The research shows that 60% of consumers
> >> intentionally provide incorrect information when
> >> submitting their personal details online. 
> >> 
> >> ...
> >> 
> >> “The upside of providing information has not been
> >> articulated,” says managing director at Verve
> >> Colin Strong. “The case is not always made by
> >> companies about what consumers are going to get in
> >> return for providing information, but people see the
> >> immediate effects of being put on more marketing
> >> lists and being pursued by online advertising and
> >> email spam.”
> >> 
> >> Upside?
> >> 
> >> People know that price discrimination is a thing
> >> (although nobody calls it that). And if you can't
> >> reliably use your data to get into the low-price
> >> group, your best strategy is to spoof.
> >> 
> >> How about a better headline: "Most People Are
> >> Better At Applied Behavioral Economics Than Database
> >> Marketers Are."
> >> 
> >> (Yes, this story is regwalled. How meta. Go nuts.)
> >> 
> >> -- 
> >> Don Marti 
> >> <
 >
> >>                    
> >> http://zgp.org/~dmarti/
> >> Are you safe from 3rd-party web tracking?  http://www.aloodo.org/test/
> > 
> 

-- 
Don Marti 
<
 >
                   
http://zgp.org/~dmarti/
Are you safe from 3rd-party web tracking?  http://www.aloodo.org/test/