Re: [projectvrm] Ad Tech Is About To Get Boring, And That’s Good For Marketers | TechCrunch

[Don Marti < >]

begin Jonathan King quotation of Fri, Jun 12, 2015 at 12:04:07PM -0700:
> 
> Good to point out that Apple is actually following a long standing 
> Microsoft strategy of designing and advocating for privacy as a competitive 
> differentiator.
> 
> http://benlog.com/2007/03/09/microsofts-competitive-advantage-privacy/

MSFT has a bunch of high-level thought leadership
privacy woo-woo, and they also have one of
the easiest real tracking protection features
(srsly, start up MSIE if you have it, and do this:
http://blog.aloodo.org/posts/easyprivacy-for-msie/
) but somehow they fail to connect.

(I'm going to start up an app-based car share
services that automatically detects the people in
large companies who are working on different parts
of the same problem, then puts them in the same
car. It'll be huge!)

> 
> > On Jun 10, 2015, at 10:29 AM, Deborah Schultz 
> > <
 >
> >  wrote:
> > 
> > Well said.  
> > 
> > Oh,  the irony that in the end, these issues are making me "yearn" for 
> > the days of the 60 second spot and only the 60second spot. When we all 
> > stated - I hate advertising.
> > 
> > 
> > Deborah Schultz
> > ----------------------------------
> > 
 
> > Website | Linkedin: | Twitter 
> > 
> > Co-founder YxYY Festival- a unique gathering of geeks and creatives
> > Founder, T.E.A.M Israel - Advancing Equine Athletics in Israel
> > Co-founder Tummelvision - podcast exploring culture of the networked 
> > economy
> > 
> > 
> >> On Wed, Jun 10, 2015 at 5:49 AM, Don Marti 
> >> <
 >
> >>  wrote:
> >> begin Katherine Warman Kern quotation of Wed, Jun 10, 2015 at 07:23:49AM 
> >> -0400:
> >> 
> >> > There are two parts to beating Google at advertising. One is a more 
> >> > trustworthy device (or medium) yes. The other is the message - 
> >> > something the industry hasn't even begun to dig into.
> >> 
> >> Can't get people to pay attention to the message
> >> until the scary crap is out of the way.  Speaking of
> >> Apple...
> >> 
> >>   http://thenextweb.com/apple/2015/06/10/uh-oh-apple/
> >> 
> >>   Content Blocker is live in iOS 9 beta builds right
> >>   now, with the menu option explaining that “Content
> >>   Blockers affect what content is loaded while using
> >>   Safari” but offering no options until an app that
> >>   adds blocking functionality is deployed.
> >> 
> >> > One of the failures of digital vs. TV is that digital dumbs down the 
> >> > message.
> >> 
> >> Sure, and the rise of "desktop publishing" and
> >> affordable MIDI synths in the 1980s made for an awful
> >> several years of print design and recorded music.
> >> Then people learned how to use them and when not to
> >> push every button.
> >> 
> >> See that TNW article above?  The big ad (which shows
> >> up with Disconnect turned on) is attention-getting,
> >> informative, and persuasive.  We're finally getting
> >> real ads on the web just as everyone is freaking out
> >> about blocking the crappy ones.
> >> 
> >> > And then there's the reach problem referenced in the article:
> >> > As much as linear TV deliveries are being eaten away at by online 
> >> > media, the study suggests that a radical reduction in TV spending can 
> >> > have a deleterious impact on ROI. Per MarketShare's modeling, a 
> >> > telecom brand that moves 20% of its TV dollars into online display can 
> >> > expect to see its sales drop 7%, largely as a result of its diminished 
> >> > reach.
> >> 
> >> More good news -- half of web ads are fraudulent, so
> >> when those get fixed (mostly by tracking protection
> >> weeding out the low-reputation players) the real ads
> >> will be a decent choice.
> >> 
> >> > K-
> >> >
> >> > Katherine Warman Kern
> >> > @comradity
> >> >
> >> > > On Jun 10, 2015, at 1:39 AM, Don Marti 
> >> > > <
 >
> >> > >  wrote:
> >> > >
> >> > > The fun part would be if they are able to beat Google
> >> > > in advertising as a side effect of building a more
> >> > > trustworthy device.
> >> >
> >> 
> >> --
> >> Don Marti
> >> http://zgp.org/~dmarti/
> >> 
 
> > 

-- 
Don Marti                    
http://zgp.org/~dmarti/