Re: [projectvrm] Google's attempt to make a safer ad medium

[Iain Henderson < >]

+ 1 Frank, the change you outline is inevitable; demand is a better driver 
than supply.

Just a question of how long we have to wait….

Cheers

Iain

> On 11 Jun 2015, at 16:22, Frank Ramirez 
> <
 >
>  wrote:
> 
> Longtime lurker here - and consumer advocate by nature. The way I see it is 
> there is a fundamental problem for virtually all for -profit organizations 
> is that their mandate is to maximize their participation in the value 
> exchange with the end customer. This creates a chasm of trust that cannot 
> be fully bridged as each party to any transaction is motivated to maximize 
> their consumption of value in any exchange.
> 
> With the advertising business model the mandate is to maximize their take 
> of the  economic value of their end users consumer power ( as embodied in 
> every consumer's data and attention). These ad funded vendors business 
> model is inherently nontransparent and they use their proprietary knowledge 
> of the value of information to their advantage in the barter exchange for 
> their services. This is a convenient model for the vendor as the end 
> consumer is pre- conditioned due to historical precedent to freely  give up 
> their consumer power and the consumer has no means/tools  by which to gain 
> insight into the value they exchange or the relative value of the services 
> they consume. As a result consumer consumption decisions are based on fuzzy 
> qualitative "brand" attributes and not quantitative "money exchanged" 
> metrics. This results in tremendous inefficiency and favors the party in 
> the transaction with the most insights into true quantitative value - i.e. 
> the vendor.
> 
> However, this ad-funded model is in fact non-sustainable in the long term 
> due to several factors:
> 1. The rapid advancement of technology and the new business models they 
> empower
> 2. Open and transparent communications made possible by the Internet
> 3. The efficacy/ efficiency mandate of open competitive capital markets
> 
> Despite the long-term unsustainability there continues to be a lot of 
> gamesmanship in this market as vendors with a vested interest attempt to 
> preserve the status quo and perpetuate the obfuscation surrounding the 
> value exchange. Vendors continue to play a disingenuous packaging, pricing 
> and positioning games with the end customer. However, the internet is a 
> beautiful thing. Open communications exposes marketing schemes and the 
> truth can be  propagated to the masses.  Unfortunately, this is a complex 
> subject that is confusing to most people that are bombarded with 
> information. This results in tremendous confusion. Also, major media 
> channels have skin in the advertising game as well and need to remake 
> themselves to compete in a new world of global competition where the 
> consumer is more fully informed. As a result the efficiency of the market 
> is compromised by vested interests, and business opportunists with a tech 
> or information advantage wanting to exploit unknowing consumers. 
> 
> I take comfort in the 3 forces above, and the fact that no company or 
> country can hold back the will of the people and the tide of change. 
> 
> 
> Frank Ramirez 
> www.linkedin.com/in/frankjramirez
> 
> -----Original Message-----
> From: Don Marti 
> [mailto:
 ]
>  
> Sent: Wednesday, June 10, 2015 10:24 PM
> To: Guy Higgins
> Cc: Katherine Warman Kern; Project VRM
> Subject: Re: [projectvrm] Google's attempt to make a safer ad medium
> 
> Conventional wisdom on the "Google has no choice but to be creepy" problem:
> 
>  
> https://aralbalkan.com/notes/apple-vs-google-on-privacy-a-tale-of-absolute-competitive-advantage/
> 
> It's not as bad as all that, though.
> 
> Google has not just personal info to work with, but also...
> 
> * published content 
> 
> * user intent "in the moment" -- the text being
>   searched for or an individual voice command
> 
> * data gathered from sources other than users or the
>   web (weather, traffic, financial markets...)
> 
> Google could compete on privacy -- relying on competitive advantage in 
> natural language processing, gathering public data, and computer science.
> 
> A post-creepy Google wouldn't be a dead Google, but a relatively stronger 
> Google (as companies that do depend more on PII end up suffering more)
> 
> 
> begin Guy Higgins quotation of Wed, Jun 10, 2015 at 10:04:38AM -0600:
>> 
>> Google is helping you protect yourself from ³bad² people, but 
>> obviously not from the ³good² guys ‹ aka Google.
>> 
>> Guy
>> 
>> From:  Katherine Warman Kern 
>> <
 >
>> Date:  Wednesday, June 10, 2015 at 5:28
>> To:  Project VRM 
>> <
 >
>> Subject:  [projectvrm] Google's attempt to make a safer ad medium
>> 
>> What the?
>> 
>> Begin forwarded message:
>> 
>>> From: comradity 
>>> <
 >
>>> Date: June 10, 2015 at 6:49:08 AM EDT
>>> To: Project VRM 
>>> <
 >
>>> Subject: Fwd: Your account settings in one place at My Account
>>> 
>>> What the?
>>> 
>>> Katherine Warman Kern
>>> 
>>> Begin forwarded message:
>>> 
>>>> From: Google 
>>>> <
 >
>>>> Date: June 10, 2015 at 3:59:19 AM EDT
>>>> To: 
>>>> 
 
>>>> Subject: Your account settings in one place at My Account
>>>> Reply-To: Google 
>>>> <
 >
>>>> 
>>>>     Your account settings in one place at My Account
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> 
>>>> Controls to protect and secure your Google Account
>>>> 
>>>> Hello,
>>>> 
>>>> 
>>>> We want you to know that you can manage your privacy and security 
>>>> settings in one place, My Account 
>>>> <https://www.google.com/appserve/mkt/p/MRezSucYysbghu4jUBx_x2GsyELa
>>>> Iebu0wuG3L 
>>>> -VvHiK2g-yunlknkHwlmmw4AMrh1eB2cHriCXRMMyt97OudawRibefUNEAZA==> .
>>>> 
>>>> 
>>>> 
>>>>    VISIT MY ACCOUNT
>>>> <https://www.google.com/appserve/mkt/p/Y98TNL5dtrvFPxFXseejbY73joUg
>>>> LX5nCyng4O 
>>>> fvvZCnqUPU2NYPKV0kT79LOGXxrXNbiBzgKra07_9SU6rJ2RJbrljieg==>
>>>> 
>>>> 
>>>> My Account helps you manage your Google Account settings. For 
>>>> example, you can use Account History to manage or edit your 
>>>> activity on Google, such as your search queries and the places you 
>>>> have been. With Ads Settings, you can tell Google what kinds of ads 
>>>> you would like to see and not see ‹ and you can control ads based on 
>>>> your interests.
>>>> 
>>>> 
>>>> Additional tools and features let you:
>>>> 
>>>> 
>>>>   Check your key privacy settings by taking the   Privacy Checkup
>>>> <https://www.google.com/appserve/mkt/p/z6j8VJqLULtM63ag5eKASNP0GVxi
>>>> PW24PsCRgz 
>>>> _VZQBgHuOz2--m51uohLu0XBwUQ84YMWmBfehrnZqbhZ8GokW_-8Y9URyBDL1BnLrwn
>>>> 9IytjMmz9I
>>>> 6cSGaooM=>
>>>> 
>>>>   Secure your account with a recovery phone number
>>>> 
>>>>   Control other account preferences, such as language and 
>>>> accessibility options
>>>> 
>>>> You can adjust these settings and more whenever you want at My 
>>>> Account
>>>> <https://www.google.com/appserve/mkt/p/WycD7RaKEpNWH-81aXbdrTMAJ5XN
>>>> 09LKyrQqH2 
>>>> tE3fIPw_JHDeNpAcHVQxqvwx-emkvCz2t7u2WLw5Wf6DU1sbthp0mKR1jAnnk=> .
>>>> 
>>>> 
>>>> 
>>>> Sincerely,
>>>> The Google Accounts team
>>>> 
>>>> 
>>>> This email can't receive replies. For more information, visit the 
>>>> Google Accounts Help Center 
>>>> <https://www.google.com/appserve/mkt/p/VZZGUtxfFf0o80CthmxiidWPTY5Q
>>>> kI1bqXYGxy 
>>>> S-3wUowqFEhHF3kFWlXiUiXLJ7ysIQHqWHT9NMhM19Vl6y8JWIGDvSc3yI2UtKt8xs0
>>>> tMBUMRUqo_
>>>> VJaDy7D3ZyA==> .
>>>> 
>>>> Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043
>>>> 
>>>> You received this mandatory email service announcement to update 
>>>> you about important changes to Google services or your Google Account.
>>>> 
>>>> 
>>>> 
>>>> 
>> 
> 
> -- 
> Don Marti                    
> http://zgp.org/~dmarti/
> 
 
> 

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