Re: [projectvrm] Ad Tech Is About To Get Boring, And That’s Good For Marketers | TechCrunch

[Deborah Schultz < >]

Well said.  

Oh,  the irony that in the end, these issues are making me "yearn" for the days of the 60 second spot and only the 60second spot. When we all stated - I hate advertising.

Deborah Schultz
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On Wed, Jun 10, 2015 at 5:49 AM, Don Marti < " target="_blank"> > wrote:

begin Katherine Warman Kern quotation of Wed, Jun 10, 2015 at 07:23:49AM -0400:

> There are two parts to beating Google at advertising. One is a more trustworthy device (or medium) yes. The other is the message - something the industry hasn't even begun to dig into.

Can't get people to pay attention to the message
until the scary crap is out of the way.  Speaking of
Apple...

  http://thenextweb.com/apple/2015/06/10/uh-oh-apple/

  Content Blocker is live in iOS 9 beta builds right
  now, with the menu option explaining that “Content
  Blockers affect what content is loaded while using
  Safari” but offering no options until an app that
  adds blocking functionality is deployed.

> One of the failures of digital vs. TV is that digital dumbs down the message.

Sure, and the rise of "desktop publishing" and
affordable MIDI synths in the 1980s made for an awful
several years of print design and recorded music.
Then people learned how to use them and when not to
push every button.

See that TNW article above?  The big ad (which shows
up with Disconnect turned on) is attention-getting,
informative, and persuasive.  We're finally getting
real ads on the web just as everyone is freaking out
about blocking the crappy ones.

> And then there's the reach problem referenced in the article:
> As much as linear TV deliveries are being eaten away at by online media, the study suggests that a radical reduction in TV spending can have a deleterious impact on ROI. Per MarketShare's modeling, a telecom brand that moves 20% of its TV dollars into online display can expect to see its sales drop 7%, largely as a result of its diminished reach.

More good news -- half of web ads are fraudulent, so
when those get fixed (mostly by tracking protection
weeding out the low-reputation players) the real ads
will be a decent choice.

> K-
>
> Katherine Warman Kern
> @comradity
>
> > On Jun 10, 2015, at 1:39 AM, Don Marti < "> > wrote:
> >
> > The fun part would be if they are able to beat Google
> > in advertising as a side effect of building a more
> > trustworthy device.
>

--
Don Marti
http://zgp.org/~dmarti/
">