Re: [projectvrm] Ad Tech Is About To Get Boring, And That’s Good For Marketers | TechCrunch

[Katherine Warman Kern < >]

There are two parts to beating Google at advertising. One is a more 
trustworthy device (or medium) yes. The other is the message - something the 
industry hasn't even begun to dig into. 

One of the failures of digital vs. TV is that digital dumbs down the message. 

And then there's the reach problem referenced in the article:
As much as linear TV deliveries are being eaten away at by online media, the 
study suggests that a radical reduction in TV spending can have a deleterious 
impact on ROI. Per MarketShare's modeling, a telecom brand that moves 20% of 
its TV dollars into online display can expect to see its sales drop 7%, 
largely as a result of its diminished reach.

K-

Katherine Warman Kern
@comradity

> On Jun 10, 2015, at 1:39 AM, Don Marti 
> <
 >
>  wrote:
> 
> The fun part would be if they are able to beat Google
> in advertising as a side effect of building a more
> trustworthy device.