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Re: [projectvrm] Fwd: Tweet by IBM Social Business on Twitter


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  • From: M a r y H o d d e r < >
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  • Subject: Re: [projectvrm] Fwd: Tweet by IBM Social Business on Twitter
  • Date: Tue, 12 May 2015 18:28:59 -0700

And then there's this:

future-of-advertising.jpg

The poor will pay by surrendering their data

Evgeny Morozov looks at Hal Varian’s rule for predicting the future: “we just have to look at what rich people already have and assume that the middle classes will have it in five years and poor people will have it in 10.” Evgeny explains how the rule is flawed, and how rich and poor alike pay for many of these services: with their data.

He also points out that poorer people are particularly shortchanged in these exchanges because they are drawn into these services with a choice of paying with their data, or being excluded. There’s no affordable alternative. We’ve looked at digital feudalism in recent weeksAral has written about it, and Evgeny also draws this conclusion of the poor paying by surrendering their data with Facebook’s Internet.org.



On May 12, 2015, at 10:21 AM, Dean Landsman wrote:

We saw how well that worked for Target.

On 5/12/2015 12:42 PM, Dan Miller wrote:
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Tweet from IBM's social business group. The people posting were thrilled that #NewWaytoEngage was "trending". But this is about as succinct a description of their definition of "engagement" as I had seen. Basically, "take data" from people and ...


---------- Forwarded message ----------
From: Dan Miller < "> >
Date: Mon, May 11, 2015 at 2:18 PM
Subject: Tweet by IBM Social Business on Twitter
To: Daniel Miller < "> >


IBM Social Business (@IBMSocialBiz)
Can we take data about users and turn it into something they want before they even know they want it? #NewWaytoEngage @TamaraMcCleary

Download the Twi tter app


Sent from my iPhone






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