Re: [projectvrm] Fwd: Tweet by IBM Social Business on Twitter

[Don Marti < >]

Again with the "running shoes" (well, "gear" here,
but same idea.)

Quick test for all Online Behavioral Advertising
press releases.

Does it still sound fine if you take the targeting
example and replace "running" with "drinking"
and "shoes" with "whiskey"?

If so, then ship it.

(Also, if I have a store, I'm supposed to pay IBM
and Facebook for expensive computer stuff, and then
use it to "offer deals on apparel"?  Let me get
this straight.  I'm supposed to give computer nerds
money (which means less money for me) to use a system
that will enable me to charge customers lower prices
(also less money for me).  How is this supposed to
work, again?)

begin Dean Landsman quotation of Tue, May 12, 2015 at 01:21:15PM -0400:
> 
> We saw how well that worked for Target.
> 
> On 5/12/2015 12:42 PM, Dan Miller wrote:
> >Tweet from IBM's social business group. The people posting were thrilled
> >that #NewWaytoEngage was "trending". But this is about as succinct a
> >description of their definition of "engagement" as I had seen. Basically,
> >"take data" from people and ...
> >
> >
> >---------- Forwarded message ----------
> >From: *Dan Miller* 
> ><
 
> ><mailto:
 >>
> >Date: Mon, May 11, 2015 at 2:18 PM
> >Subject: Tweet by IBM Social Business on Twitter
> >To: Daniel Miller 
> ><
 
> > 
> ><mailto:
 >>
> >
> >
> >     *IBM Social Business (@IBMSocialBiz
> ><https://twitter.com/ibmsocialbiz?refsrc=email&s=11>)*
> >5/11/15, 2:16 PM 
> ><https://twitter.com/ibmsocialbiz/status/597872957608710145?refsrc=email&s=11>
> >Can we take data about users and turn it into something they want before
> >they even know they want it? #NewWaytoEngage
> ><https://twitter.com/search?q=%23NewWaytoEngage&src=hash> @TamaraMcCleary
> ><https://twitter.com/TamaraMcCleary>
> >
> >
> >Download <https://twitter.com/download?ref_src=MailTweet-iOS> the Twi tter
> >app
> >
> >
> >Sent from my iPhone
> >
> 

-- 
Don Marti                    
http://zgp.org/~dmarti/