[projectvrm] As if you don't already have a face

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<http://www.buzzfeed.com/sapna/ibm-and-facebook-team-up-to-make-ads-that-know-even-more>

Headline:

> IBM And Facebook Team Up To Make Ads That Know Even More About You
> 
> A partnership between the two tech giants will give brands even more 
> firepower in making hyper-personalized digital ads.

It begins,

> It’s a sign of the times that it wasn’t too creepy for a PR person for IBM 
> to refer to the company’s new partnership with Facebook as a marriage of 
> data “that will let retailers put a face on every customer.”
> 
> “Sometimes it feels like brands are targeting people like Sapna who work at 
> BuzzFeed instead of you, Sapna, who works at BuzzFeed,” she wrote. Isn’t it 
> frustrating?


And later,

> The openness with which IBM and Facebook are touting the new ad-targeting 
> capabilities reflects the growing industry belief that all is forgiven 
> among consumers so long as they’re seeing something they care about, and 
> that privacy is a lower-ranking concern than it used to be.
> 
> Tailoring ads to individual users and serving them up at the right time 
> could help drive higher sales and also make customers more loyal to the 
> brands delivering them, IBM’s Advani said. In the future, that could mean 
> showing consumers deals right before they’re about to go on a big vacation 
> or after they get a large bonus at work, based on knowledge gleaned from 
> Facebook status updates and cookies, he said.

> 
> Facebook already allows businesses to target ads by location, demographics, 
> interests, and behaviors — flower shops can advertise to people who 
> recently got engaged, sporting goods chains can focus on those who “like” 
> baseball-related topics, and food brands can aim for people who have 
> purchased children’s cereal.
> 
> IBM says its technology will help advertisers “more accurately identify 
> which of their customers are among the 1.44 billion people active on 
> Facebook and surface correlations between their interests and interactions 
> across multiple channels,” and work with them to deliver more personalized 
> messages.
> 
> The partnership “will help top brands achieve personalization at scale,” 
> said Blake Chandlee, vice president of partnerships for Facebook, in a 
> statement.

Fun.

Doc