Re: [projectvrm] I'd like a VRM-style MRI please

[Johannes Ernst < >]

> On Apr 20, 2015, at 1:18, Phil Wolff 
> <
 >
>  wrote:
> 
> Johannes, how did you come to realize you had a choice in MRI lab? That you 
> might want one? That moment is the one to invest in. 

I asked myself “How much do I really want that MRI? Is it worth $1600+?” 
because whether you have one or not, the treatment options for spine problems 
are about the same: surgery (painful, recovery period, expensive, some 
short-term relief but little/no longer-term improvement compared to 
non-surgery) or “tough it out with exercise”.

I came down on “not $1600 worth much”. So I looked for alternatives. $326 
produces an entirely different answer: I figured I’m interested enough to 
just see what hurts for that amount, even if it does not change the treatment.

This is a case where more information for the customer actually grows the 
market in volume, perhaps not in revenue though.

Cheers,


Johannes.