[projectvrm] Targeted Advertising Considered Meh: Jason Kint on DNT

[Don Marti < >]

Read the whole thing...

  Debunked: Five Excuses for Dismissing Do Not Track
  
http://adage.com/article/digitalnext/5-excuses-dismissing-track-debunked/297992/

  Excuse No. 3: "DNT will destroy the web since much
  of the free content is funded by online behavioral
  advertising reliant on consumer data collection."

  Nothing could be further from the truth. As the
  leader of an association comprised of approximately
  sixty great media brands producing much of
  the quality digital content out there today,
  constraints on collecting third-party data across
  the web will be immaterial to what funds this type
  of content. And, in fact, this is the case for most
  content producers whether small or large.

I'm not sure how he gets "immaterial" -- data
collection is what poweres data leakage from
his member companies (high value sites) to lower
value sites.  Digital Content Next members should
do _better_ with less tracking.

-- 
Don Marti                    
http://zgp.org/~dmarti/