- From: "Crosbie Fitch" <
>
- To: ProjectVRM list <
>
- Subject: [projectvrm] VRM For authors - was "An author's personal IP store in the cloud "
- Date: Tue, 3 Feb 2015 18:53:19 +0100
[New thread, as tangential to previous.]
If the author is the vendor who are their
customers?
For the last two or three centuries their immediate customers were
printers (or publishers, with a largely effective monopoly over the
production of copies), who were vendors (of copies) in turn to their customers,
the readers of their publications (purchasers of copies).
The Internet, the instantaneous information diffusion
mechanism many folk are still having difficulty getting to grips
with, cuts out the printer as middleman.
Today, the author's customers are their readers.
Unfortunately, authors are still trying to sell their readers copies
(even though their readers can easily make their own for nothing), and when they
realise they can't sell copies they try and keep their work secret, and sell
'look but don't copy' access to their wealthier readers (who haven't got the
patience or inclindation to further disseminate the author's work). Hence
the WordPress retrograde not-much-of-a-business-model they call the
'paywall' or variations thereof.
VRM comes into play in providing the author/vendor and
his readers/customers with facilities to commission the author to write (to
propose an exchange of the customers' money for the author's work). Thus instead
of 10,000 customers paying $1 a copy (or peek through a paywall), they
collectively offer the author $10,000 for their work.
Maybe WordPress would develop such facilities? Maybe someone else
would? Maybe IgnitionDeck is it? http://ignitiondeck.com/id/ Maybe
it's not quite there yet? Maybe I'll complete my Contingency Market one day?
Maybe not?
Now, VRM isn't just about the purchase, it's also about the
conversation. VRM facilities would also facilitate a dialogue between the author
and their readers - should the author be interested in having one. Perhaps the
author would like their readership, current or potential, to express their
desires for work the author may be able to produce for them?
The author, as any of their readers, can remain pseudonymous, thus
there is no need to worry about controlling any personal data that may be
revealed in the process of their CRM/VRM conversations. Moreover, given there's
a simple exchange of intellectual work for money (as opposed to copies for
money), the author can encourage their readers to disseminate their work, to
make/share copies (to promote the author and build the size of their
readership).
Crosbie, could we try a little thought experiment? WordPress is the
world's number one platform for authors. They host millions of sites - both
personal and commercial - and share their software for self-hosting. In a very
real sense people trust Automattic (the company that publishes WordPress) with
their IP. WordPress's data model includes a mode for private publication; you
must be a site member with a particular role to see a particular post or
collection of posts; often used to erect paywalls or to limit who sees family
photos. So: trusted agent; IP data storage; ACLs; blogging social
broadcasting.
What features would you add to WordPress or alter
in WordPress to complete your vision of a VRM for authors? What would be in
your spec sheet for the VRM plug-in and theme?
- [projectvrm] VRM For authors - was "An author's personal IP store in the cloud ", Crosbie Fitch, 02/03/2015
Archive powered by MHonArc 2.6.19.