Re: [projectvrm] Data Brokers Are Watching You

[Don Marti < >]

begin Marc Lauritsen quotation of Thu, Jan 22, 2015 at 05:09:42PM -0500:

> Not only are digital dossiers proliferating at an exponential rate, but they
> are merging with analog surveillance data.  Are the actors that profit from
> these developments getting so powerful that resistance will be futile?

What looks like a discrimination problem from the
FTC point of view is also...

 * A data leakage problem from the content site point
   of view
   http://www.naa.org/News-and-Media/Blog/data-leakage-newspapers.aspx

 * A fraud problem from the brand advertiser point of
   view
   
http://adcontrarian.blogspot.com/2015/01/the-difference-between-waste-and-fraud.html

 * A revenue problem from the tech company point of view
   http://aleph.vc/a-call-to-israeli-engineers-adtech-is-not-for-you/

...and probably a bunch of other problems, too.

The bad news is that surveillance marketing destroys
more value than it captures -- kind of like the
guys who bust into a pipeline to steal a few cans
of gasoline.

The good news is that the widespread destruction
means everyone else has an incentive to fix it...
  http://zgp.org/~dmarti/business/perfect-storm/

-- 
Don Marti                    
http://zgp.org/~dmarti/