I'm headed toward a plane, so no time to read it in any depth, but it looks
encouraging. One pull-quote:
"The future of VRM is not yet clear, but one thing is certain: in the product
and service markets of 2020, the customer will not be a passive player, but
an empowered partner. Emerging channels of interaction require constant
evolution of vendor-customer communication capabilities, and organizations
need near-instant reaction times."