> VRM is unlikely to be the way that Cos implement Social XYZ. Realistically, they are much more likely to apply a neo-traditional, inside-out, social media marketing approach than a socially-powered intentcasting approach.
If VRM DNA is not added to the mix, that's probably true. However, all the things that Social Business proposes (customer engagement, agency, community, etc.) are things VRM proposes, and can be achieved as well or better using a VRM approach. Nothing wrong with injecting some of our DNA into the Social Business mix.
Similarly, with IBM evangelizing what are essentially VRM goals there's nothing wrong with some of the up-and-running VRM businesses to approach Social Business with ready-to-go solutions. "You want to connect with your customer? We do that! Check this out…"
> It's interesting how easy it is to see what we want to see rather than what is actually there.
There's a word for seeing what we want to see rather than what is actually there and then instantiating it. That word is innovation. It isn't as easy as you make it out to be but I appreciate your optimism.
Kind regards from Charlotte, NC, USA, Earth, Solar System, Milky Way,
-- T.Rob
T.Robert Wyatt, Managing partner
IoPT Consulting, LLC
+1 704-443-TROB (8762) Voice/Text
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From: Graham Reginald Hill [mailto:
]
Sent: Monday, January 05, 2015 10:25 AM
To: T.Rob
Cc: 'ProjectVRM list'
Subject: Aw: [projectvrm] Social Business is Not Likely to be VRM
Hi T.Rob
Apologies for my radio silence over the Chrustmas/New Year. Family first. I hope and trust that you and yours had wonderful holidays.
It's funny, reading through the Sandy Carter presentation the two things that struck me were that firstly, it was a particularly poor example of the wisdom of the crowds and secondly, that VRM (based on my understandong of Doc's description of it in his 'Technology of Us' chapter) is unlikely to be the way that Cos implement Social XYZ. Realistically, they are much more likely to apply a neo-traditional, inside-out, social media marketing approach than a socially-powered intentcasting approach.
It's interesting how easy it is to see what we want to see rather than what is actually there. Whatever that is of course.
Best regards from Bishopsgate, London, Graham
PS. I will respond to your pre-Christmas email a little later when I have tamed the email beast.
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Gesendet: Montag, 05. Januar 2015 um 15:04 Uhr
Von: "T.Rob" <
" target="_parent">
>
An: "'ProjectVRM list'" <
" target="_parent">
>
Betreff: [projectvrm] Social Business is VRM
My former colleague Sandy Carter is IBM's General Manager, Ecosystem Development & Social Business Evangelist. In a recent blog post she provides 20 predictions made by her "tribe" for social business in 2015. It reads like a checklist for big enterprises to embrace VRM. From a VRM perspective, she's evangelizing VRM only she doesn't call it that. From a Social Business perspective, we're tackling the mechanics of identity, privacy, policy and code that Social Business runs on but we're calling it VRM.
I can't help but think that the Social Business Chocolate and VRM Peanut Butter would go well together.
Some excerpts from Sandy's post:
"High Value analytics throughout the business through social data, the interplay between the Internet of Things and social, and the Confluence of engagement with employees, customers, leaders, and new roles." - Sandy Carter
"The art of social listening will accelerate and gain credibility, allowing companies to make more informed decisions…" - Clarissa Felts, Vice President, Diversity & Inclusion, Lowe's Companies, Inc.
High Value analytics throughout the business through social data? Is it just me or does the use of social media as a source for decision support data sound a lot like listening for signal direct from customers?
"2015 is not the year of the crowd. It's the year when the crowd realizes they are the product and they don't like it and will do something about it." - Ray Wang, Principal Analyst, Founder & Chairman, Constellation Research
"Companies and leaders will begin to shift their focus from using social media for marketing or communication and start using it for connecting and growing communities which includes investing in employees personal brands and empowering customers to have a voice." - Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite
These predictions sound to me like "the crowd" will exercise greater agency, and the implied warning that companies had better be prepared to deal with that.
"This flat world of business without borders and boundaries between customers, clients, colleagues and competitors requires connections and collaborations between people, processes and partners." - Kim Chandler McDonald, Co-Founder, EVP, Flat World Navigator
This is close to describing the implementation of VRM in its elimination of borders keeping customers at arm's length and instead providing them with connections (i.e. APIs) with which to collaborate directly in the value chain.
When you think social engagement, think Dinner Party:
· Conversation not Presentation
· Catalysts not formal leaders
· Direction not control
- Jeff Frick, General Manager, theCUBE
Gotta wonder if this guy sleeps with a copy of The Intention Economy under his pillow.
These are from Sandy's post here:
Kind regards,
-- T.Rob
T.Robert Wyatt, Managing partner
IoPT Consulting, LLC
+1 704-443-TROB (8762) Voice/Text
+44 (0) 8714 089 546 Voice
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