My former colleague Sandy Carter is IBM's General Manager, Ecosystem Development & Social Business Evangelist. In a recent blog post she provides 20 predictions made by her "tribe" for social business in 2015. It reads like a checklist for big enterprises to embrace VRM. From a VRM perspective, she's evangelizing VRM only she doesn't call it that. From a Social Business perspective, we're tackling the mechanics of identity, privacy, policy and code that Social Business runs on but we're calling it VRM. I can't help but think that the Social Business Chocolate and VRM Peanut Butter would go well together. Some excerpts from Sandy's post: "High Value analytics throughout the business through social data, the interplay between the Internet of Things and social, and the Confluence of engagement with employees, customers, leaders, and new roles." - Sandy Carter "The art of social listening will accelerate and gain credibility, allowing companies to make more informed decisions…" - Clarissa Felts, Vice President, Diversity & Inclusion, Lowe's Companies, Inc. High Value analytics throughout the business through social data? Is it just me or does the use of social media as a source for decision support data sound a lot like listening for signal direct from customers? "2015 is not the year of the crowd. It's the year when the crowd realizes they are the product and they don't like it and will do something about it." - Ray Wang, Principal Analyst, Founder & Chairman, Constellation Research "Companies and leaders will begin to shift their focus from using social media for marketing or communication and start using it for connecting and growing communities which includes investing in employees personal brands and empowering customers to have a voice." - Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite These predictions sound to me like "the crowd" will exercise greater agency, and the implied warning that companies had better be prepared to deal with that. "This flat world of business without borders and boundaries between customers, clients, colleagues and competitors requires connections and collaborations between people, processes and partners." - Kim Chandler McDonald, Co-Founder, EVP, Flat World Navigator This is close to describing the implementation of VRM in its elimination of borders keeping customers at arm's length and instead providing them with connections (i.e. APIs) with which to collaborate directly in the value chain. When you think social engagement, think Dinner Party: · Conversation not Presentation · Catalysts not formal leaders · Direction not control - Jeff Frick, General Manager, theCUBE Gotta wonder if this guy sleeps with a copy of The Intention Economy under his pillow. These are from Sandy's post here: Kind regards, -- T.Rob T.Robert Wyatt, Managing partner IoPT Consulting, LLC +1 704-443-TROB (8762) Voice/Text +44 (0) 8714 089 546 Voice |
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