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[projectvrm] Interesting comments from the founder of Ello


Chronological Thread 
  • From: KjL < >
  • To: Don Marti < >, Doc Searls < >
  • Cc: Graham Reginald Hill < >, Nathan Schor < >, ProjectVRM list < >
  • Subject: [projectvrm] Interesting comments from the founder of Ello
  • Date: Sun, 19 Oct 2014 07:23:39 -0400

"Americans have a healthy stupidity. That lack of sophistication is a secret
superpower,”- Paul Budnitz, founder of Ello

Sometimes widespread adoption comes for reasons other than those that were
planned for or anticipated.
As long as we develop products that have Privacy by Design and provide needed
and useful services the mass adoption will come, and probably for reasons we
could never have predicted.

http://www.telegraph.co.uk/finance/11170358/Ello-founder-Paul-Budnitz-America-is-a-car-crash-on-privacy.html

KjL

Kenneth J Lefkowitz, Founder and CEO
Emmett.
Data for Good

Don Marti
< >
wrote:

>On the subject of users being concerned about
>tracking, or not, an interesting piece of verbiage
>from Snapchat's latest announcement....
>
> We want to see if we can deliver an experience
> that’s fun and informative, the way ads used to
> be, before they got creepy and targeted. It’s
> nice when all of the brilliant creative minds out
> there get our attention with terrific content.
>
> http://blog.snapchat.com/post/100255857340/advertising-on-snapchat
>
>Of course, the "Snapchat generation" seems most likely
>to "voluntarily share personal data with a company in
>exchange for a 5% discount"...
>
> http://marketingland.com/survey-87-percent-use-track-elude-marketers-76097
>
>so maybe this is Snapchat's way to try to get _its_
>flavor of mobile advertising out of the weeds of
>coupons and "click the monkey" and into more valuable,
>less tracked, territory.
>
>IMHO it won't work for one site or one app to do it
>alone, though. As long as the _medium_ is seen as
>trackable it won't pack as much signaling power as
>media where tracking is more difficult.
>
> http://zgp.org/~dmarti/business/snapchat/
>
>Don
>
>
>begin Doc Searls quotation of Sun, Oct 19, 2014 at 12:17:17AM +0200:
>>
>> On Oct 17, 2014, at 9:01 AM, Graham Reginald Hill
>> < >
>> wrote:
>>
>> > Hi Nathan
>> >
>> > You make an interesting statement at the end of your post when you say,
>> > "users aren’t as generally concerned as we’d expect them to be about the
>> > extent of stalking". Putting aside the stalking exaggeration, WHO is we
>>
>> Developers wanting to solve problems in the marketplace.
>>
>> > and why SHOULD we expect consumers to be more concerned about how their
>> > data is collected and used?
>>
>> Because the demand for relief from abuse is clear and obvious. It is also
>> well-researched. Have you looked at TRUSTe's reports? Here's their 2014
>> report for the U.S. And here's the 2014 report for the U.K. In case you
>> don't want to click on those links, here's a screen grab of the top of the
>> first (the second isn't much different):
>>
>>
>> Here's the press release:
>>
>> > TRUSTe Research Reveals More Consumers Concerned about Business Data
>> > Collection than Government Surveillance
>> >
>> > U.S. Consumer Confidence Index Shows Online Trust Hits Three-Year Low
>> > with Only 55 Percent of Internet Users Willing to Trust Most Businesses
>> > with Their Personal Data
>> >
>> > San Francisco - January 28, 2014 - To kick off Data Privacy Day
>> > 2014(#DPD14), TRUSTe®, the leading global Data Privacy Management (DPM)
>> > company, today released its latest U.S. Consumer Confidence Index, which
>> > shows that a high proportion of U.S. adults aged 18 and older are
>> > worried about their privacy online, online trust is declining and the
>> > potential impact on business remains high. 74 percent of U.S. internet
>> > users are more concerned about privacy than a year ago and more users
>> > cite business data collection, than government surveillance programs, as
>> > the reason for the increase in their concerns.
>> >
>> > "Even with all the media coverage of government surveillance programs
>> > such as the NSA’s PRISM, more consumers remain concerned about
>> > businesses collecting their information with only 55 percent regularly
>> > willing to share their personal data online. These findings send a clear
>> > signal that business data collection, not government activity, is the
>> > main driver for increased privacy concerns," said Chris Babel, CEO of
>> > TRUSTe. "While some businesses are taking steps today to address privacy
>> > concerns, many are not, and the bar is rising."
>> >
>> > Babel added, "This research shows that people are more confident
>> > managing their privacy, but the actions they are taking are bad for
>> > businesses making them less likely to click on ads, use apps, or enable
>> > location tracking on smart phones. Companies need to act now to protect
>> > consumers and their personal information, which is vital to the success
>> > of their business, and address these high privacy concerns to build
>> > online trust, minimize risk and stay ahead of the competition."
>> >
>> > The survey reveals that:
>> >
>> > Consumer online privacy concerns remain high with 92 percent of US
>> > internet users worrying about their privacy online (up from 89 percent
>> > in January 2013 and 90 percent in January 2012)
>> > More than half of U.S. internet users 55 percent said they trust most
>> > businesses with their personal information online (down from 57 percent
>> > in January 2013 and 59 percent in January 2012); and
>> > 89 percent of consumers (no change from January 2013 and up from 88
>> > percent in January 2012) said that they avoided doing business with
>> > companies they do not believe protect their privacy online.
>> >
>> > Findings from the TRUSTe 2014 U.S. Consumer Confidence Privacy Report
>


  • [projectvrm] Interesting comments from the founder of Ello, KjL, 10/19/2014

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