[projectvrm] Pro-publisher regulation in Germany?

[Don Marti < >]

From the "you know what they put on their direct
marketing companies in Europe?" department:

  What Germany’s Tight-Laced Privacy Mandate Means For Ad Tech Players
  By Liz Rowley
  
http://www.adexchanger.com/data-exchanges/what-germanys-tight-laced-privacy-mandate-means-for-ad-tech-players/

  "This ruling furthers a trajectory that could harm
  the overseas advertising business of Google and
  all ad tech companies."

Caution, economics experiment in progress.
Regulation is a way for publishers
to "credibly commit to low targeting" (
  http://zgp.org/~dmarti/business/optimal-privacy-protection/
)

It's not the ideal strategy for publishers because
it's slow-moving and subject to capture, but it's
likely that we'll be able to learn something from
the relative health of publishers in countries with
higher and lower levels of this kind of regulation.

-- 
Don Marti                    
http://zgp.org/~dmarti/