This was sent to me by a friend in the academic world:<http://thenextweb.com/socialmedia/2014/10/02/5-unique-ways-measure-evaluate-social-media-campaign/>.
Here is the original, with more graphics (I think... not in a position to tell from where I'm sitting right now): <http://blog.bufferapp.com/how-to-evaluate-and-optimize-social-media-content>.
I'm wondering if these are among the reasons that Twitter seems to turning into one big noise mill. Or do I have that wrong?
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