[projectvrm] How to monetize conversation

[Doc Searls < >]

This was sent to me by a friend in the academic 
world:<http://thenextweb.com/socialmedia/2014/10/02/5-unique-ways-measure-evaluate-social-media-campaign/>.

Here is the original, with more graphics (I think... not in a position to 
tell from where I'm sitting right now): 
<http://blog.bufferapp.com/how-to-evaluate-and-optimize-social-media-content>.

I'm wondering if these are among the reasons that Twitter seems to turning 
into one big noise mill. Or do I have that wrong?

Doc

Doc