Re: [projectvrm] The marketing/cybercrime symbiosis

[Don Marti < >]

The marketing industry as a whole can never address
the integrity issue, because there's always someone
who's willing to be a little creepier, a little
closer to the edge.  The question is how many of the
high-reputation brand advertisers will split off from
the bottom-feeders.

A little history... We had a good tool against email
spam: a broad "private right of action"
in state antispam laws such as Washington's CEMA (
http://www.dwt.com/advisories/9th_Circuit_Deals_Blow_to_Professional_CANSPAM_Complaint_Mills_08_10_2009/
).  The federal CAN-SPAM law, backed by the Direct
Marketing Association, pre-empted state antispam laws
and we lost private right of action.

Yes, the DMA sided with spammers over its own members
who send legit, opt-in marketing email.

The same thing is happening now with the IAB and the
creepy ads.  Existing organizations such as the DMA
and IAB have been captured by the intermediaries who
sit between advertisers and content creators.

There's a growing recognition from both "ends" that
the "middle" isn't working.  The question is how to
connect dissatisfied web publishers to dissatisfied
brand advertisers without the creepy stuff in the
middle.  Doc covers the problem here:

  
http://blogs.law.harvard.edu/doc/2014/09/16/giving-respect-to-brand-advertising/

Don



begin Katherine Warman Kern quotation of Wed, Sep 17, 2014 at 06:49:33AM 
-0400:
> 
> T.Rob, I wish there were a way to convince the marketing industry to 
> address the integrity issue. The huge volume of both intentionally 
> malicious and unintentionally intrusive marketing makes it more and more 
> difficult and expensive for an advertiser with integrity to stand out. 
> 
> K-
> Katherine Warman Kern
> @comradity
> 
> > On Sep 16, 2014, at 8:01 PM, "T.Rob" 
> > <
 >
> >  wrote:
> > 
> > Recently I posted to this list a claim that marketing has become the R&D 
> > lab for cybercrime. 
> >  
> > 1.      Users find ways to stay anonymous and block ads.
> > 2.      Marketing devices new adtech to circumvent user controls.
> > 3.      Cybercriminals ride the rails marketing builds.
> > 4.      Rinse, repeat.
> >  
> > I asked whether marketing would ever voluntarily take responsibility for 
> > their role and whether there is a line that even Marketing won't cross.  
> > In other words, will Marketing ever say "just because we can doesn't mean 
> > we should" and find a business model that does not support cybercrime.  
> > To my surprise, it turns out I'd overlooked some significant activity in 
> > this area.  The OTA is saying the same thing, except they are saying it 
> > to Congress: http://iopt.us/1r6io96
> >  
> > "According to OTA research, malvertising increased by over 200% in 2013 
> > to over 209,000 incidents, generating over 12.4 billion malicious ad 
> > impressions."
> >  
> > " In the absence of policy and traffic quality controls, organized crime 
> > has recognized malvertising as the “exploit of choice” because it offers 
> > the ability to be anonymous and remain undetected for days."
> >  
> > “Failure to address these threats suggests the needs for legislation not 
> > unlike State data breach laws, requiring mandatory notification, data 
> > sharing and remediation to those who have been harmed.”
> >  
> >  
> > Kind regards,
> > -- T.Rob
> >  
> > T.Robert Wyatt, Managing partner
> > IoPT Consulting, LLC
> > +1 704-443-TROB
> > https://ioptconsulting.com
> > https://twitter.com/tdotrob
> >  

-- 
Don Marti                    
http://zgp.org/~dmarti/