Re: [projectvrm] Bob Hoffman calls BS (again)

[Doc Searls < >]

Not surprisingly, Bob got push-back from the industry. One sample:

<http://www.radiointelligence.com/bob-hoffman-is-full-of-crap/>

Doc


On Sep 11, 2014, at 8:01 PM, Don Marti 
<
 >
 wrote:

> Bob "Ad Contrarian" Hoffman talks about advertising,
> media, and social bullshit, in a talk to radio
> broadcasters.
> 
> http://www.typeagroup.com/2014/09/rab-talk.html
> 
>  "There are people in my business who believe that
>  consumers are going on Facebook and Twitter and
>  “joining the conversation” about brands. All
>  you have to do is go to your Facebook page and if
>  you can read you can see that people are having
>  conversations about everything in the world except
>  brands."
> 
>  "every square inch of the fucking planet is covered
>  in advertising....and these schmucks are telling
>  us it's dead."
> 
>  "A recent study reported in Ad Age showed that
>  radio advertising is substantially more effective
>  at creating sales than online advertising.
>  In addition, radio has none of the harrowing
>  advertising fraud problems that the web has."
> 
> I'll stop pasting now. Read the whole thing.
> 
> -- 
> Don Marti                    
> http://zgp.org/~dmarti/
>