Re: [projectvrm] AI and personal data piece on Mashable

["Larry W. Smith" < >]

FYI — a good resource for digital advertising: 
http://www.adnetworkdirectory.com

According to the site, there are 406 ad networks currently operating. This 
huge number is a function of low barrier to entry and operations, inventory 
availability, and the ability to aggregate while still delivering fine grain 
target customer segments.




On Sep 16, 2014, at 11:12 AM, StJohn Deakins 
<
 >
 wrote:

> Hi Don, as it's a quote from me, I'll answer :) 
> 
> The current digital Ad ecosystem is very messy - the most advanced it gets 
> is retargeting us (spamming).   Meanwhile advertisers waste billions on ads 
> that are badly targeted or badly placed. The audit trail is pretty much 
> non-existent (so bizarrely, Ghostery help block ads and make money from 
> marketers who pay for the audit info - i.e. where the ad would have 
> appeared if hadn't been blocked).
> 
> Meanwhile, we all get crappy ads - which 120m+ of us block with adblockers 
> - killing the open web model of free and ubiquitous access to most content 
> and services.  And worse still, our personal data gets harvested and 
> exploited for profit without our consent.  
> 
> This obviously needs to be fixed.  
> 
> For me, "100% effective" will be when "ads" disappear and are replaced with 
> useful, contextual information - on our terms.  VRM is part of this 
> solution.
> 
> StJ
> 
> citizenme
> 
> StJohn Deakins
> email: 
> 
 
>   mobile: +44 7500 802020
> skype: stjohndeakins  twitter: @stjohndeakins / @ctznme
> 
> -----Original Message-----
> From: Don Marti 
> [mailto:
 ]
>  
> Sent: 16 September 2014 15:25
> To: John Havens
> Cc: ProjectVRM list
> Subject: Re: [projectvrm] AI and personal data piece on Mashable
> 
> begin John Havens quotation of Tue, Sep 16, 2014 at 07:48:39AM -0400:
> 
>> Wrote a piece for Mashable about AI and the need for more control of 
>> personal data. FYI:
>> 
>> http://mashable.com/2014/09/16/artificial-intelligence-failure/
> 
> What is "100% effective" advertising?
> 
>  "I just bought a Toyota Highlander."
> 
>  "A what?  Is that a car or something?"
> 
> ...
> 
>  "I've been watching TV for four hours, here comes
>  the one commercial break.  Hope it's not for a new
>  fridge, that compressor has been sounding funny for
>  a while.  Whew, toilet paper."
> 
> ...
> 
>  "A beer ad, that's funny, I don't even....mmmmm,
>  beer."
> 
> -- 
> Don Marti                    
> http://zgp.org/~dmarti/
> 
 
> 
> 
>