RE: [projectvrm] AI and personal data piece on Mashable

["StJohn Deakins" < >]

Hi Don, as it's a quote from me, I'll answer :) 

The current digital Ad ecosystem is very messy - the most advanced it gets is 
retargeting us (spamming).   Meanwhile advertisers waste billions on ads that 
are badly targeted or badly placed. The audit trail is pretty much 
non-existent (so bizarrely, Ghostery help block ads and make money from 
marketers who pay for the audit info - i.e. where the ad would have appeared 
if hadn't been blocked).

Meanwhile, we all get crappy ads - which 120m+ of us block with adblockers - 
killing the open web model of free and ubiquitous access to most content and 
services.  And worse still, our personal data gets harvested and exploited 
for profit without our consent.  

This obviously needs to be fixed.  

For me, "100% effective" will be when "ads" disappear and are replaced with 
useful, contextual information - on our terms.  VRM is part of this solution.

StJ

citizenme

StJohn Deakins
email: 

 
  mobile: +44 7500 802020
skype: stjohndeakins  twitter: @stjohndeakins / @ctznme

-----Original Message-----
From: Don Marti 
[mailto:
 ]
 
Sent: 16 September 2014 15:25
To: John Havens
Cc: ProjectVRM list
Subject: Re: [projectvrm] AI and personal data piece on Mashable

begin John Havens quotation of Tue, Sep 16, 2014 at 07:48:39AM -0400:

> Wrote a piece for Mashable about AI and the need for more control of 
> personal data. FYI:
> 
> http://mashable.com/2014/09/16/artificial-intelligence-failure/

What is "100% effective" advertising?

  "I just bought a Toyota Highlander."

  "A what?  Is that a car or something?"

...

  "I've been watching TV for four hours, here comes
  the one commercial break.  Hope it's not for a new
  fridge, that compressor has been sounding funny for
  a while.  Whew, toilet paper."

...

  "A beer ad, that's funny, I don't even....mmmmm,
  beer."

-- 
Don Marti                    
http://zgp.org/~dmarti/