Thanks for the link, Graham! > Interestingly, the main reasons why the majority of consumers are still not interested in this smart devices are too high cost, lack of usefulness, too much complexity and fears over data privacy. I think you meant "Interestingly, the I do not find the article actionable or useful. I started to write out my reasoning and it quickly turned into a blog post which can be found here: https://ioptconsulting.com/marketing-weeks-flawed-iot-survey/ In short, Marketing Week's new survey on consumer attitudes toward #IoT is as notable as much for what's left out and how it is framed as it is for the conclusions it draws. Pull quotes In discussing the aggregation of factors under the "unimportant" category: But [the survey category] “not considered important in my life” could also be that the functionality of the devices on offer is perceived as laughable. “You want me to replace a perfectly good wall switch with…my phone? BWAHAHAHAHAHA!” This is the group into which I fall. Admittedly this conclusion requires an informed and tech-savvy consumer. However, targeting the portion of the market who do not understand this creates and incentive and business model based on keeping them clueless, which also happens to facilitate the device-as-data-collection-portal paradigm. On the framing used in the article: "Perhaps when your audience is an industry driven by the collection and analysis of consumer data, suggesting that consumers have significant privacy concerns is taboo. Or perhaps the researchers genuinely wanted to drill down in this area because it is important but that intention got lost in publication. Hard to say what is going on and since the usefulness of the conclusions varies so widely depending on how you read the intent here, any credence we each give the study will tend to align with our own confirmation bias. Anyone can interpret the results according to their own views and that, for me anyway, renders the results meaningless." Kind regards, -- T.Rob T.Robert Wyatt, Managing partner IoPT Consulting, LLC +1 704-443-TROB From: Graham Reginald Hill [mailto:
] Hi Doc This article in Marketing Week sets out what consumers think about smart devices - potentially a form of quantified self - in connected homes. Smart Homes Lack Consumer connection Interestingly, the main reasons why the majority of consumers are still not interested in this smart devices are too high cost, lack of usefulness, too much complexity and fears over data privacy. The research raises a lot of questions. Thoughts? Best regards from Bristol, Graham -- |
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