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[projectvrm] Article: Smart Homes Lack Consumer Connection


Chronological Thread 
  • From: "Graham Reginald Hill" < >
  • To: "Doc Searls" < >
  • Cc: "ProjectVRM list" < >
  • Subject: [projectvrm] Article: Smart Homes Lack Consumer Connection
  • Date: Wed, 20 Aug 2014 14:19:51 +0200
  • Importance: normal
  • Sensitivity: Normal

Hi Doc
 
This article in Marketing Week sets out what consumers think about smart devices - potentially a form of quantified self - in connected homes.
Smart Homes Lack Consumer connection
http://www.marketingweek.co.uk/trends/trending-topics/sector-trends/smart-home-lacks-consumer-connection/4011378.article?cmpid=mwbreak_478485
 
Interestingly, the main reasons why the majority of consumers are still not interested in this smart devices are too high cost, lack of usefulness, too much complexity and fears over data privacy.
 
The research raises a lot of questions. Thoughts?
 
Best regards from Bristol, Graham
 
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Dr. Graham Hill

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