Aw: Re: [projectvrm] Scott Adams: Information is the Cure for Privacy

["Graham Reginald Hill" < >]

Hi Doc

 

I owe you and others an email or two in response. Apologies for my slow response. Presssure of work.

 

Adams' post is an unusual exploration of the privacy theme. It would make for a good polemic if a little longer and a little more cogently argued. I find it somewhat disingenuous to describe it as loony. It is certainly no more loony than some of the absurd positions taken by the privacy fundamentalists on this Forum. You know who you are.

 

Adam's suggestion that privacy is only necessary in a world that is not transparently open is an interesting philosophical argument, albeit not one I agree with. From my own perspective I am willing to trade some information about myself, preferably with a degree of control over how it is used, but only to trusted partners and only in exchange for something of value in return. Research by Boston Consulting Group (https://www.bcgperspectives.com/content/articles/information_technology_strategy_consumer_products_trust_advantage_win_big_data/),  the Direct Marketing Association (http://dma.org.uk/sites/default/files/tookit_files/data_privacy_-_what_the_consumer_really_thinks_2012.pdf), Aimia (http://www.aimia.com/content/dam/aimiawebsite/CaseStudiesWhitepapersResearch/english/Aimia_Whitepaper_FourFutures_DigitalLoyaltySurvey.pdf) and others suggests that this is a widely help perspective. Privacy isn't the real issue unless you are a fundamentalist; it is the trade-off between dsclosure and value consumers get in return that we should be concerned with.

 

I don't find the need for a high-degree of rationalisation for what you pejoratively called surveillance-based marketing. A stall holder on a Saturday market carefully observes the visitors to his stall before deciding on the best pitch to sell his wares. A manager in a meeting carefully observes his colleagues before adopting the best argument to carry his collagues. And a marketer carefully gather information abdout his target audience before cobstructing the best communications to drive awareness, interest and consideration in consumers. It would be irrational not to observe your market as closely as possible before going to it. The degree to which you can observe the market is driven on the one hand by the persmission that consumers give you to observe them (which as we have seen is determined in part by what they get back in return) and on the other hand by legal restrictions. I have argued before that a minority of marketers are often stupid, short-sighted and even immoral in their behaviour (http://customerthink.com/how_stupidity_short_termism_and_immorality_have_ruined_marketing/). But that doesn't mean that the majority of marketers are. My experience working amongst the highest levels of marketer over the past 25 years is that they are almost as passionate about consumers, value exchange and privacy as you are. They are just more pragmatic about what they do about it.

 

As per usual, "Methinks the Lady doth protest too much". But it does make for a good discussion. Feel free.

 

Best regards from Bristol, Graham
 

-- 
Dr. Graham Hill

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Gesendet: Donnerstag, 14. August 2014 um 04:52 Uhr
Von: "Doc Searls" < >
An: 
Cc: "Adrian Gropper" < >, "ProjectVRM list" < >
Betreff: Re: [projectvrm] Scott Adams: Information is the Cure for Privacy

I don't think it's a guise, and it is loony, on purpose.

I think he's working out an angle for Dilbert, which is about the routine absurdities of business.

Note the high degree of rationalization required for surveillance-based advertising. What he's saying in this post isn't far from that.

Doc

On Aug 13, 2014, at 6:49 PM, wrote:

>
> Usually it's the well paid middle class straight white guys that diss privacy. They have no need for it. Go figure.
> But when rich white comedians like Scott Adams provide social commentary on privacy under the guise of running a joke, it's a bit sick.
> He asks people if they'd really need privacy if everyone knew everything about everybody (and, to boot, if we didn't believe in god anymore). Really? It's probably more interesting to survey people if they'd like to get to work by personal flying car.
>
> Cheers,
>
> Steve.
>
> Stephen Wilson
> Managing Director
> Lockstep Group
> Phone +61 (0)414 488 851
> http://lockstep.com.au
> Lockstep Consulting provides independent specialist advice and analysis
> on digital identity and privacy. Lockstep Technologies develops unique
> new smart ID solutions that enhance privacy and prevent identity theft.
>
>
> -----Original Message-----
> From: "Adrian Gropper" < >
> Sent: Thursday, 14 August, 2014 8:34am
> To: "Doc Searls" < >
> Cc: "ProjectVRM list" < >
> Subject: Re: [projectvrm] Scott Adams: Information is the Cure for Privacy
>
> This seems loony. Privacy is primarily that which makes innovation and
> invention safer. Trying to categorize it by speculating on the various
> potential domains of innovation one by one seems to miss the point of
> innovation altogether.
>
> Adrian
>
> On Wednesday, August 13, 2014, Doc Searls < >
> wrote:
>
>> Meant to provoke:
>>
>> <http://www.dilbert.com/blog/entry/information_is_the_cure_for_privacy/>
>>
>>> My larger point is that society should not be looking for ways to
>> maintain privacy. It should be looking for ways to make privacy
>> unnecessary. We will never be free until we lose our unnecessary secrets
>> and discover we are better off without them.
>>
>> But food for thought.
>>
>> Doc
>
>
>
> --
> Adrian Gropper MD
>
>