RE: [projectvrm] Anyone heard of Trust-Based Marketing?

["Tony Fish" < >]

When I was writing My Digital footprint in 2008 I presented a model called “the rainbow of trust”, trust based marketing generated on user data.  I tested it in a number of places but the education level to get companies to understand is too high to scale. The full version is in the book but a short extract is on the blog.

 

http://www.mydigitalfootprint.com/2010/04/digital-footprint-evolution-and-social_25.html

 

http://www.mydigitalfootprint.com/2010_04_01_archive.html

 

however, seen many other examples since then and it will come

 

best

 

Tony

 

 

From: sylvain willart [mailto: ]
Sent: 22 July 2014 21:00
To: Adrian Gropper
Cc: ProjectVRM list
Subject: Re: [projectvrm] Anyone heard of Trust-Based Marketing?

 

Glen Urban is one of the most respected marketing scholar of our time (IMO of course). He began its work on trust quite a while ago (2000 I think). But I am not really aware of its consulting activities.

If you click through its working paper page, you'll find very good pieces of work on trust
http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=26102 (the first one seems to be behind paywall but it's not: the working paper version is available for download)

Sylvain

 

2014-07-22 21:45 GMT+02:00 Adrian Gropper < " target="_blank"> >:

http://mitsloan.mit.edu/faculty/spotlight/trustbased.php

Click on the little rectangles to read the pitch.

--
Adrian