Re: Aw: [projectvrm] Hyper Local Tracking - An NSA that Teaches

[Don Marti < >]

begin Graham Reginald Hill quotation of Sat, Jun 14, 2014 at 10:43:40AM +0200:
> 
> Hi Devon
>  
> When you say, "and it really freaks the parents out...while the kids just 
> LOVE
> it" are you saying that parents don't like being tracked for marketing 
> purposes
> whilst kids do? If so, why do you think that is and what are its 
> implications.
>  
> Thsi reminds me a bt of the UK MVNO Blyk that offered a younger demographic
> free mobile telephony in exchnge for their time looking at mobile ads.
> Customers couldn't get enough of the ads and actually demanded more (http://
> communities-dominate.blogs.com/brands/2009/05/
> blyk-concept-validation-if-clone-can-make-big-success-out-of-it-then.html).

Date of that article: May 06, 2009.  Blyk shut down its
network for end users a few months later.

  "But in the end it struggled. The U.K. operation
  closed down in 2009, and now, instead of being a
  consumer-facing brand, it focuses on advertising
  technology and partnership with European networks
  like T-Mobile and Orange and India’s Aircel.

  The conclusion? Ad-supported mobile services are
  a tough, tough business."
  
  Try, try, try again: will ad-funded mobile ever work?
  Bobbie Johnson
  http://gigaom.com/2012/07/05/samba-will-ad-funded-mobile-ever-work/
  (read the whole thing)

(BTW, in case anyone is wondering what happened
to the company mentioned in that 2012 article...
http://www.moneysavingexpert.com/news/phones/2014/04/sim-only-mobile-broadband-provider-samba-mobile-closes-down
)

It is interesting, though, that Blyk got extreme high
response rates when it first launched (29% redemmed
a coupon).  This might be the "Peak Advertising"
effect at work -- http://peakads.org/ .  Maybe every
new direct response medium looks good until users
construct their mental/technical/regulatory filters.

> Best regards frmo Cologne, Graham
>  
> -- 
> Dr. Graham Hill
> 
 
> UK +44 7564 122 633
> DE +49 170 487 6192
> http://twitter.com/GrahamHill
> http://www.linkedin.com/in/grahamhill
> http://www.customerthink.com/graham_hill
> 
> Partner
> Optima Partners
> http://www.optimapartners.co.uk
> 
> Senior Associate
> Nyras Capital
> http://www.nyras.co.uk
>  
>  
> Gesendet: Freitag, 13. Juni 2014 um 18:01 Uhr
> Von: "Devon M T Loffreto" 
> <
 >
> An: "ProjectVRM list" 
> <
 >
> Betreff: [projectvrm] Hyper Local Tracking - An NSA that Teaches
> I know we have something of a burgeoning community of educators and 
> activists
> on this list, and I am wondering if others involved in local "tech 
> education"
> have been using communication methods that introduce people to the nature 
> and
> scale of data tracking that is possible using "teachable moments" 
> approaches?
>  
> What do I mean?
>  
> In teaching young kids + parents + teachers how to code and engage various
> technologies within live events, part of the process is introducing infosec
> methods into homes that are a bit naive about basic protections... we get to
> see the computers that these kids are using, and run into the spyware or 
> worse
> in the process. Some of our virtual events allow us to provide remote 
> support,
> and its a real eye opener.
>  
> So we have started overtly using our data tracking capabilities in good 
> faith
> with our community so that we can educate at live events what "surveillance
> marketing" actually means/looks like/behaves like/etc... and it really 
> freaks
> the parents out...while the kids just LOVE it...maybe a bit too much even, 
> to
> start...which prompts the whole black hat/ white hat hacker conversation.
>  
> It occurred to a few of us that these methods are akin to having something 
> of
> an NSA moment that teaches...for people personally.
>  
> Just wondering if in communicating/ marketing why vrm matters to people 
> outside
> of this direct list, if anyone is using such methods?
>  
> Obviously, Facebook and the NSA have done much for the conversation around
> these topics...the positive whispers while the negative screams after all...
> and the goal is change. One thing to create solutions... another to create
> awareness of the problem in the gen pop.
>  
> Also... just to throw in a bonus link... with regard to network v silo 
> thinking
> that this list has been discussing... I found this from 2012, which has been
> getting some activity lately:
> http://www.moxytongue.com/2012/05/network-centric-relationship-management.html
>  
> Wondering & Instigating,
> Devon

-- 
Don Marti                    
http://zgp.org/~dmarti/