Re: [projectvrm] Is MeCommerce Economically Viable for Marketers?

[Don Marti < >]

begin Graham Reginald Hill quotation of Mon, Jun 09, 2014 at 08:22:42AM +0200:

> The more contextual information a mega-Co has about its
> customers the more they can accurately imply what the customer is trying to 
> do
> at that moment in time. If they can more accurately predict the customer's
> behaviour over the next few seconds or minutes they can target just those
> customers with micro-interactions that make sense for the customers as well 
> as
> for marketers.

No legit, voluntary transaction is zero-sum, but the
optimal outcome for the vendor and customer is seldom
the same.  How to get a better price for Internet
service in the USA?  That's right, call to cancel...

  
http://stopthecap.com/2013/12/04/how-to-score-a-better-deal-with-at-28mo-for-18mbps-33mo-for-24mbps/

  
http://www.getrichslowly.org/blog/2009/12/16/how-i-cut-my-comcast-cable-bill-by-33-without-losing-any-service/

Give the vendor the right "contextual information" and
the customer goes from $29/mo to $51/mo (or whatever).

(In live, real-world markets, concealing any interest
you might have is common...you check the products out,
walk away, maybe come back...Graham, would you show
the rug merchant your shopping list?)

-- 
Don Marti                    
http://zgp.org/~dmarti/