Re: [projectvrm] Google on SEC document:" ads on refrigerators, car dshboards, thermostats, glasses, and watches, to name just a few possibilities."

[Mary Hodder < >]

There is another interesting facet regarding Ads in home devices like NEST or refrigerators:

Ryan Calo has this article in the NYT:

Sales Pitches from your Refrigerator

http://www.nytimes.com/roomfordebate/2013/09/08/privacy-and-the-internet-of-things/the-internet-of-things-will-change-marketing-and-the-law

It discusses how sales pitches made at your home have a required "cooling off period" because of what it means to sell to people at their homes.

It's not just home data collection.. it's what mindset does the potential buyer have in a particular setting and what is being sold at that particular time, that is regulated...

"Here is a big part of the reasoning: consumers usually get to choose when and how to enter the marketplace. They know they are going to buy, and they adopt a consumer mind-set. Even the warning “buyer beware” – and the Latin phrase “caveat emptor,” which by the way is deeply at odds with Roman consumer protection law — addresses a putative “buyer.” A sales pitch on your doorstep or from your refrigerator is addressing a person, not necessarily a “buyer.” Hence, the argument runs, added protections are needed."

It will be interesting to see how Google, which doesn't want to disclose it's mobile numbers, per the first article in this thread, addresses this issue of "home sales" because it's already potentially crossing that line ..

On May 22, 2014, at 2:13 PM, Ben Werdmuller wrote:

Our connected devices have mostly always been contextual sensors linked to advertising, but this kind of levels it up. Related: Facebook is going to start turning on the microphone when you write posts, so it can learn more about the music you're listening to (etc) while you're publishing.

I'm getting a lot of feedback from non-technical contacts that these kinds of things cross the line into creepy - but the time to nip them in the bud is now, before their owners entrench behavioral change and everyone starts to think it's normal.

On Thu, May 22, 2014 at 11:00 AM, Panagiotis Stathopoulos < " target="_blank"> > wrote:

Hmm and this an example that actually sounds good:) We might need to collect some good and bad examples in order to popularize the issue. In any case too much baby sitting and its bad for our emotional and intelligence development:)

On Thu, May 22, 2014 at 8:47 PM, Johannes Ernst < " target="_blank"> > wrote:

"Your NEST thermostat has noticed you have been running the air conditioner a lot lately. For a full insulation upgrade for your home, click here and the installers will be on your doorstep tomorrow morning."

On May 22, 2014, at 8:21, Panagiotis Stathopoulos < " target="_blank"> > wrote:

I suppose its of interest to the list ... Copied from WSJ blogs:

"Advertising may be coming to your thermostat and lots of other strange places, courtesy of GoogleGOOGL +0.72%. In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the search giant said that it could be serving ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”"

http://blogs.wsj.com/digits/2014/05/21/google-predicts-ads-in-odd-spots-like-thermostats/

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Ben Werdmuller

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