Re: [projectvrm] Google on SEC document:" ads on refrigerators, car dshboards, thermostats, glasses, and watches, to name just a few possibilities."

[Ben Werdmuller < >]

Our connected devices have mostly always been contextual sensors linked to advertising, but this kind of levels it up. Related: Facebook is going to start turning on the microphone when you write posts, so it can learn more about the music you're listening to (etc) while you're publishing.

I'm getting a lot of feedback from non-technical contacts that these kinds of things cross the line into creepy - but the time to nip them in the bud is now, before their owners entrench behavioral change and everyone starts to think it's normal.

On Thu, May 22, 2014 at 11:00 AM, Panagiotis Stathopoulos < " target="_blank"> > wrote:

Hmm and this an example that actually sounds good:) We might need to collect some good and bad examples in order to popularize the issue. In any case too much baby sitting and its bad for our emotional and intelligence development:)

On Thu, May 22, 2014 at 8:47 PM, Johannes Ernst < " target="_blank"> > wrote:

"Your NEST thermostat has noticed you have been running the air conditioner a lot lately. For a full insulation upgrade for your home, click here and the installers will be on your doorstep tomorrow morning."

On May 22, 2014, at 8:21, Panagiotis Stathopoulos < " target="_blank"> > wrote:

I suppose its of interest to the list ... Copied from WSJ blogs:

"Advertising may be coming to your thermostat and lots of other strange places, courtesy of GoogleGOOGL +0.72%. In a December letter to the Securities and Exchange Commission, which was disclosed Tuesday, the search giant said that it could be serving ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”"

http://blogs.wsj.com/digits/2014/05/21/google-predicts-ads-in-odd-spots-like-thermostats/

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Ben Werdmuller

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