[projectvrm] Disney Bets $1 Billion on Technology to Track Theme-Park Visitors

[Graham Hill < >]

Hi Doc

From Businessweek.

Disney Bets $1 Billion on Technology to Track Theme-Park Visitors

http://www.businessweek.com/articles/2014-03-07/disney-bets-1-billion-on-technology-to-track-theme-park-visitors?campaign_id=DN030714

The expansion of iBeacon type low-power Bluetooth stations to push messages/pull data from opted-in members is potentially a challenge for MeCommerce. 

http://www.forbes.com/sites/lauraheller/2014/01/21/apples-ibeacon-and-the-future-of-mobile-shopping/

http://www.forbes.com/sites/anthonykosner/2013/12/15/the-internet-of-ithings-apples-ibeacon-is-already-in-almost-200-million-iphones-and-ipads/

What should our collective response be?

Best regards from Cologne, Graham

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Dr. Graham Hill

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