RE: On another note.. I don't think the US is anywhere close to doing what the EU and UK have done with consent and DM and personal data.
Agreed - and herein lies the next BIG problem - where is the user located when they connect to the web site. I’ve mentioned this numerous times on the TPWG forum but they continue to ignore MOBILE. For privacy to work then it has to be local and regional.
DNT=1 or DNT=0 respects zero boundaries - what is required is more context e.g. DNT=1, except in the 90210 zip code.
All this means for Privacy to really work well you need the consumers real time geo-location.
From: Mary Hodder <
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Date: Monday, December 16, 2013 at 11:24 AM
To: Katherine Kern <
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Cc: Graham Reginald Hill <
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>, Project VRM <
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>, Doc Searls <
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Subject: Re: [projectvrm] Is This the End of Direct Marketing in the UK
Katherine,
There are companies outside the US that use VOIP call systems to call numbers on the DNC list..
and there are "partners" of companies you do business with, that are allowed to call.
On another note.. I don't think the US is anywhere close to doing what the EU and UK have done with consent and DM and personal data.
Our congress is far too bought and paid for .. in my view, and there is no movement here to change anything in that area..
though I do think there is public support to stop data collection and surveillance. Sorry to be so cynical.
mary
On Dec 16, 2013, at 6:17 AM, Katherine Kern wrote:
Wow Graham,
This could be the tipping point to a stunning realization of VRM's relevance.
I have to say that the US can not be far behind. Lately, although we are on the US No Call List, we are being bombarded by phone calls – especially in the evening, when it is the most irritating. We often find ourselves asking "who is telling these companies
that ignoring our Do Not Call preference, is good for their business?" I suspect that the culprit is companies who know the end is near and are trying to suck every last penny out of their clients while they can.
Katherine Kern
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From: Graham Reginald Hill <
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Date: Monday, December 16, 2013 6:20 AM
To: Project VRM <
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>, Doc Searls <
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Subject: [projectvrm] Is This the End of Direct Marketing in the UK
Hi Doc
I saw this in Brand Republic's daily newslatter
Marketers Face Double Legal Whammy in 2014
It describes sweeping changes, introduced by the UK government and the EU, that will place significant new hurdles in front of direct marketers in the UK. It heralds the need
to make fundamental changes to the practice of direct marketing; in the direction of offering significantly more value to customers to drive involvment, engagement and relatinship building, at significanrtly increased cost to marketers.
What does this mean for the prospects for VRM, as CRM becomes more difficult and expensive?
What must VRM solutions offer to marketers to work together with CRM?
What are the implications for these changes for customers?
I look forward to PRACTICAL suggestions from the VRM/CRM practitioners out there.
Best regards from Bristol, Graham
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