Re: [projectvrm] Signalling Intent

[Peter Cranstone < >]

As I said - you, the user has to type something in so that the server can read it, and then send that message to the ad engine. Here’s what’s involved:

1. User opens his app and selects Privacy settings
2. User clicks on ‘Set my ad preferences and intentions
3. User types in ad preferences and intentions
4. User closes the Privacy settings and now users the app to navigate to the vendors web site and ‘browse’

The very act of using that app to browse the vendors web site communicates the users ad preferences and intentions in a ‘machine readable format’. All the vendor has to do is have a script read the incoming data, and while he prepares the appropriate response the ad engine grabs the correct ad to include.

Here’s how Fuse works - Fuse is part of the “Internet of Things’. It reads a sensor which can be attached to anything. That information is transmitted to your smartphone. In turn the Fuse enable app sends a message to the network asking for whatever is required. 

This is exactly what Choice® is designed to do - the Me part of Choice® is a database that talks to the Operating System API’s and reads everything it can read including comm ports e.g. Fuse sensors. It then stores that data in a secure database. Part of that secure database is a user controlled privacy setting which allows the user to set intentions and ad preferences. The combination of this contextual data is what enables the value. 

You can build any app to do what Choice® does - what makes Choice® different is that it has a browser GUI which means that you can surf the web transmitting intentions and ad preferences all based on that sensor information. 

It means in essence that EVERY web site now becomes VRM enabled instead of having to spend the time to keep building multiple complex apps. So why do I keep going on about standard interfaces?

Here’s why: http://mobihealthnews.com/28045/dishman-mobile-health-needs-culture-innovation-not-just-tech-innovation/ 

And this is the VRM problem in a nutshell. Get it right and you win the prize. So far no one has because they keep building an app for that which simply doesn’t scale effectively as the article points out.

Health Care has a HUGE VRM problem. 

Peter

From: Kevin Cox < "> >
Date: Friday, December 13, 2013 at 5:23 PM
To: "Peter J. Cranstone" < "> >
Cc: ProjectVRM list < "> >, Doc Searls < "> >
Subject: Re: [projectvrm] Signalling Intent

Peter,

I want to know how people can "say" it - not the mechanism.  Giving keywords is one way.  What ways are there for me to express my intentions?  Phil has given another way in his post http://www.windley.com/archives/2013/12/intention_generation_fuse_and_vrm.shtml

I am looking for ways for people to express their intentions.  They may not even know their intentions.  We want ways that a person can express themselves to save advertisers having to guess.

Kevin

On Sat, Dec 14, 2013 at 10:29 AM, Peter Cranstone < " target="_blank"> > wrote:

Easiest way is to have your app send a header that expresses the intent of the user.

User Interface for the App:

• Checkbox on a custom field that the user can edit

What the Vendor sees as part of the users request:

1. HTTP_X_MY_INTENT=BUYER
2. HTTP_X_MY_AD_INTEREST=CARS

All the Vendor has to do is read the incoming headers (any web server script is capable of doing that) and then sending that data to the ad guys. 

User can control the content of the header/signal and whether or not to send it all.

Peter

From: Kevin Cox < " target="_blank"> >
Date: Friday, December 13, 2013 at 4:18 PM
To: ProjectVRM list < " target="_blank"> >, Doc Searls < " target="_blank"> >
Subject: [projectvrm] Signalling Intent

(Note I have included Doc in the list to help him while he gets his emails sorted out)

I am looking for good ways for people to signal intent.  Here is the problem.

Assume you visit a website that earns its keep by providing a place for advertisers to put their ads.  When I go to the website I want to see ads that are relevant to me.  What are good ways for me to do this?  Google do it by looking at the words I have used in searches and the websites I have visited as a result of that search.  That is, easy for me and seems to work well in many cases.  However, what I have been searching for is often unrelated to my purchasing needs and often I have not searched.

Before I visit websites I could have a way of putting in keywords that express my interest in purchasing and would tell the website what ads, from their inventory of ads, are most relevant. 

What other methods are there to make it easy for me to signal intent to transact when I am doing unrelated activities like looking up the weather for the next week?

Kevin