Re: [projectvrm] Theory of peak advertising

[Peter Cranstone < >]

One other thought. The vendor has costs that shift over time based on the
value of the intent signal and your data (someone will have better than
others). A balance has to be struck (IMO) that allows the vendor to make a
profit. You trade your data for a ‘deal’ and a great experience. The
vendor gets a customer and makes a profit - a win - win.

There has to be some incentive for both of the parties to continue the
relationship. IMO the customer wants to be treated fairly and have a great
experience. The vendor wants a repeat customer and to make a profit. Once
there’s ‘alignment’ in the exchange of value then ‘trade and trust’
flourish. 



Peter





On 12/11/13, 11:05 AM, "Don Marti" 
<
 >
 wrote:

>I'm still not seeing how users selling their
>information to advertisers is supposed to work.
>
>Strip away all the buzzwords ("Big Data!"
>"Transparency!") for a second.  My information is
>worth something to me as confidential information
>going into a negotiation.
>
>If a vendor is willing to pay me some price for my
>information, then in order for me to accept it, that
>price has to be greater than the intent information
>plus the transaction costs to me of selling the
>information.
>
>The intent information is also worth something to
>the vendor, but on the vendor side you subtract the
>transaction costs.
>
>So if I give up $20 in negotiating power for $22,
>that's a good deal for me, but a lousy deal for
>the vendor.  If the vendor is willing to pay me $18
>for an anticipated advantage of $20, that's a lousy
>deal for me.
>
>If I'm "just looking" and don't need the product right
>away, I'm willing to sell that information for almost
>any price.  But it's of no value to the vendor, because
>it just tells them that my intentions are to only
>accept an incredible bargain.
>
>Actually, I have an incentive to spoof my intentions.
>If I can convince a vendor that I'm _not_ interested,
>or can't afford the product at a given price, I might
>get a better deal.
>
>
>
>begin Adrian Gropper quotation of Wed, Dec 11, 2013 at 11:34:17AM -0500:
>> Date: Wed, 11 Dec 2013 11:34:17 -0500
>> From: Adrian Gropper 
>> <
 >
>> To: Peter Cranstone 
>> <
 >
>> Cc: Don Marti 
>> <
 >,
>>  Marc Guldimann | Enliken
>>  
>> <
 >,
>>  ProjectVRM list 
>> <
 >
>> Subject: Re: [projectvrm] Theory of peak advertising
>> 
>> I just ran across Real Time Bidding
>> http://www.inrialpes.fr/planete/people/lukasz/rtbdesc.html
>> 
>> It seems to me that VRM will evolve organically into a personal cloud
>> ecosystem that gradually raises our cost to advertisers one millicent
>>at a
>> time.
>> 
>> Adrian
>> 
>> 
>> 
>> 
>> On Wed, Dec 11, 2013 at 10:52 AM, Peter Cranstone <
>> 
 >
>>  wrote:
>> 
>> > It¹s amazing what is coming out. All those years of Eric Schmidt
>>saying
>> > Œtrust us¹ and now we¹re learning - Œnot so much¹.
>> >
>> >
>> >
>> >
>> > Peter
>> >
>> >
>> >
>> >
>> >
>> >
>> > On 12/11/13, 8:47 AM, "Don Marti" 
>> > <
 >
>> >  wrote:
>> >
>> > >begin Marc Guldimann | Enliken quotation of Thu, Oct 17, 2013 at
>> > >10:48:27AM -0400:
>> > >
>> > >> sort of relevant - In which I try to pick a fight with NPR, NYT
>>and the
>> > >>rest of the press who conflate online advertising with govt
>> > >>surveillance:
>> > >>
>> > 
>>http://qz.com/136081/stop-confusing-behavioral-advertising-with-governmen
>> > >>t-surveillance/#!
>> > >
>> > >Man, every time somebody says that something isn't a
>> > >privacy issue to worry about, another Snowden document
>> > >comes out...
>> > >
>> > >  For years, privacy advocates have raised
>> > >  concerns about the use of commercial tracking
>> > >  tools to identify and target consumers with
>> > >  advertisements. The online ad industry has said
>> > >  its practices are innocuous and benefit consumers
>> > >  by serving them ads that are more likely to be of
>> > >  interest to them.
>> > >
>> > >  The revelation that the NSA is piggybacking on these
>> > >  commercial technologies could shift that debate,
>> > >  handing privacy advocates a new argument for reining
>> > >  in commercial surveillance.
>> > >
>> > >
>> > >
>> > 
>>http://www.washingtonpost.com/blogs/the-switch/wp/2013/12/10/nsa-uses-goo
>>g
>> > >le-cookies-to-pinpoint-targets-for-hacking/
>> > >
>> > >I wouldn't want to be in the "move along, nothing to
>> > >be concerned about, all is well" business right now.
>> > >(I wonder how much money there is in decorative
>> > >stickers to cover MacBook cameras. Electrical tape
>> > >is so "I'm a PC" after all.)
>> > >
>> > >Marc, time for a followup on "stop _not_ confusing
>> > >behavioral advertising with government surveillance"?
>> > >
>> > >--
>> > >Don Marti                      +1-510-332-1587 (mobile)
>> > >http://zgp.org/~dmarti/        Alameda, California, USA
>> > >
 
>> >
>> >
>> 
>> 
>> -- 
>> Adrian Gropper MD
>
>-- 
>Don Marti                      +1-510-332-1587 (mobile)
>http://zgp.org/~dmarti/        Alameda, California, USA
>